The Caudo Sangria Has Skulls and Crossbones on the Front
Jamie Danielle Munro — September 26, 2014 — Lifestyle
References: behance.net & packageinspiration
The Caudo Sangria is a drink with a name that may sound feminine, but the branding would suggest otherwise. Troy O-Brien is the man behind the design, and he states that "it looks cool and the visual peril packaging is perfect for the desired youth extreme sports target profile who could potentially create a culture around the type of drink."
O-Brien compares this type of approach to branding to companies such as Jager, and I would even say Red Bull. Since this branding looks quite masculine, it will be interesting to see how many males compared with females decide to buy the alcoholic beverage. With a skull and crossbones on the front, the brand is certainly targeting a more rebellious demographic.
O-Brien compares this type of approach to branding to companies such as Jager, and I would even say Red Bull. Since this branding looks quite masculine, it will be interesting to see how many males compared with females decide to buy the alcoholic beverage. With a skull and crossbones on the front, the brand is certainly targeting a more rebellious demographic.
Trend Themes
1. Perilous Packaging - Creating packaging designs that appeal to the youth demographic by incorporating more bold and unconventional designs.
2. Gender-fluid Branding - Removing gender stereotypes and creating branding and packaging designs that appeal to a wider audience.
3. Rebellious Branding - Creating branding and packaging designs that appeal to those who want to rebel against traditional norms and values.
Industry Implications
1. Alcoholic Beverages - Opportunities for companies to create packaging designs that appeal to a younger, more rebellious demographic.
2. Marketing and Advertising - Opportunities for companies to rethink their branding strategies and move away from traditional marketing and advertising approaches.
3. Extreme Sports - Opportunities for companies to partner with extreme sports events and athletes to create a culture around the type of drink they are selling.
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