Meow Mix's Commercial Stars a Cat DJ and a Wild Electronic Dance Party
Laura McQuarrie — August 16, 2014 — Marketing
References: itsmeowtime & adweek
In this Meow Mix commercial, the brand's catchy tune gets an electronic mix courtesy of a cat DJ. The song was actually composed by DJ Ashworth, but it's more fun to think that this is what groups of cats get up to when humans aren't looking.
The ad features a ton of colors, dancing kitties and disco balls that explode with cat food. The video is being used to promote the 'It's Meow Time' contest, asking people to compose their own 30-second version of the original Meow Mix jingle with their car for a chance to win a trip to Hollywood. In addition to this, for each jingle that's submitted to the contest, Meow Mix will be donating 100 cat meals to the Food Bank for New York City.
The ad features a ton of colors, dancing kitties and disco balls that explode with cat food. The video is being used to promote the 'It's Meow Time' contest, asking people to compose their own 30-second version of the original Meow Mix jingle with their car for a chance to win a trip to Hollywood. In addition to this, for each jingle that's submitted to the contest, Meow Mix will be donating 100 cat meals to the Food Bank for New York City.
Trend Themes
1. Electronic Music in Commercials - Disruptive innovation opportunity: Brands can leverage electronic music and DJs to create memorable and engaging advertisements.
2. User-generated Content Contests - Disruptive innovation opportunity: Brands can launch contests encouraging consumers to create their own versions of brand jingles or slogans, boosting engagement and brand loyalty.
3. Cause Marketing in Advertising - Disruptive innovation opportunity: Brands can align with charitable causes and make donations based on consumer actions, fostering a positive brand image and supporting social causes.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Advertisers can explore new creative approaches, incorporating music, contests, and cause marketing strategies to captivate audiences.
2. Music Production - Disruptive innovation opportunity: Music producers can collaborate with brands to compose unique soundtracks for commercials, adding value to the creative process.
3. Nonprofit Organizations - Disruptive innovation opportunity: Nonprofits can partner with brands on cause marketing campaigns to raise awareness and funds for their initiatives, while also benefiting from increased exposure through advertising.
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