Thousand by Gloria Hwang Focuses on Stylish Safety for Everyday Commuters
Meghan Young — May 12, 2015 — Lifestyle
References: kickstarter & coolhunting
Not everyone appreciates the streamlined design of professional cyclist helmets; that's why this casual bicycle helmet design is so promising. Inspired by a retro aesthetic, it balances safety with style in a very promising way. Yet there was a greater underlying inspiration behind the line.
Founder and designer Gloria Hwang reveals, “Before I started Thousand, I had been biking for more than 20 years—and never wore a bike helmet. I’d always make an excuse for why I didn’t wear one. After losing a friend, I realized I needed to change,” she says. “I also thought there are probably a lot of people like me. So I started Thousand to design something that people would actually wanted to wear. I want to help save lives."
Founder and designer Gloria Hwang reveals, “Before I started Thousand, I had been biking for more than 20 years—and never wore a bike helmet. I’d always make an excuse for why I didn’t wear one. After losing a friend, I realized I needed to change,” she says. “I also thought there are probably a lot of people like me. So I started Thousand to design something that people would actually wanted to wear. I want to help save lives."
Trend Themes
1. Stylish Bicycle Helmets - A trend towards fashionable yet safe bicycle helmets that cater to everyday commuters.
2. Retro Design Aesthetic - The use of vintage or retro design elements in modern product design and marketing.
3. Mission-driven Brands - Consumers increasingly seek out brands that align with their values and are purpose-driven.
Industry Implications
1. Bicycle Industry - Companies in the bicycle industry have the opportunity to embrace a focus on style and design, while maintaining safety as a top priority.
2. Fashion Industry - Fashion brands can explore the integration of safety features into their designs, catering to the rising trend of safety-conscious consumers without sacrificing style.
3. Marketing Industry - Marketing agencies can help brands differentiate themselves through mission-driven campaigns and storytelling, appealing to consumers who value purpose and social impact.
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