Diamond-Studded Case-Mate Accessory (CES 2008)
Rose A. Valenta — January 10, 2008 — Luxury
References: case-mate & elitechoice.org
Want to be even more addicted to your Crackberry?
Case-Mate has introduced its diamond-studded BlackBerry case decorated with a coating of 3.5 carats of diamonds and 15 grams of gold. It is priced at $20,000.
Don't be discouraged yet; Case-mate is holding a draw today for one lucky person at CES 2008 in Las Vegas to win this ultra-luxurious gadget case!
Implications - Giveaways are huge for businesses. People love getting free things no matter what it is, but obviously the more lavish something is the more excited people are going to get. If a business is holding a draw for prizes people are going to share that information with friends and family, which ultimately gives the business more exposure.
Case-Mate has introduced its diamond-studded BlackBerry case decorated with a coating of 3.5 carats of diamonds and 15 grams of gold. It is priced at $20,000.
Don't be discouraged yet; Case-mate is holding a draw today for one lucky person at CES 2008 in Las Vegas to win this ultra-luxurious gadget case!
Implications - Giveaways are huge for businesses. People love getting free things no matter what it is, but obviously the more lavish something is the more excited people are going to get. If a business is holding a draw for prizes people are going to share that information with friends and family, which ultimately gives the business more exposure.
Trend Themes
1. Luxury Tech Accessories - Opportunity for businesses to create high-end, extravagant accessories for popular electronics, enticing customers with unique and luxurious designs.
2. Giveaway Marketing - Disruptive innovation opportunity for businesses to attract attention and generate exposure by offering extravagant prizes or giveaways, creating buzz and excitement among consumers.
3. Experiential Marketing - Opportunity for businesses to engage with customers through interactive experiences, such as prize draws or contests, creating memorable moments and strengthening brand loyalty.
Industry Implications
1. Consumer Electronics - Opportunity for consumer electronics companies to partner with luxury accessory brands, offering exclusive and high-end products that cater to the desires of affluent customers.
2. Luxury Goods - Opportunity for luxury goods industry to expand into the tech accessory market, leveraging their expertise in creating opulent and exclusive products to capture a new customer base.
3. Marketing and Advertising - Opportunity for marketing and advertising agencies to develop creative strategies and campaigns centered around extravagant giveaways, helping businesses generate buzz and maximize brand exposure.
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