Hatchimals' Newest 'Colleggtibles' for Kids Take the Form of Cartons
Laura McQuarrie — August 18, 2017 — Life-Stages
References: amazon & toyworldmag
Following the release of its color-changing Colleggtibles egg toys, Hatchimals is now introducing a Colleggtibles 12 Pack Egg Carton that comes with a 'Collectors Map.'
Kids are able to heat up the hearts on the egg toys with their hands, causing the decorative detail from purple to pink—and indicating that the toys are ready to hatch. Once ready, the eggs can be gently pressed open to reveal a special Hatchimals Colleggtible inside.
The Colleggtibles 12 Pack Egg Cartons include creatures from different families that kids may collect, as well as Special Edition Glittering Garden Hatchimals Colleggtibles like the Flamingoose. Although there is an element of surprise to cracking open these toys, the speckles shown on the outer shells hint at which family a Hatchimal belongs to.
Kids are able to heat up the hearts on the egg toys with their hands, causing the decorative detail from purple to pink—and indicating that the toys are ready to hatch. Once ready, the eggs can be gently pressed open to reveal a special Hatchimals Colleggtible inside.
The Colleggtibles 12 Pack Egg Cartons include creatures from different families that kids may collect, as well as Special Edition Glittering Garden Hatchimals Colleggtibles like the Flamingoose. Although there is an element of surprise to cracking open these toys, the speckles shown on the outer shells hint at which family a Hatchimal belongs to.
Trend Themes
1. Collectible Toys - With the rise of collectible egg carton toys like Hatchimals' Colleggtibles, there is an opportunity for other toy companies to create their own unique and collectible products.
2. Interactive Play - Hatchimals' Colleggtibles allow kids to interact with their toys in a unique way, which presents an opportunity for toy companies to incorporate more interactive elements into their products.
3. Surprise Toys - The element of surprise in Hatchimals' Colleggtibles has made them popular among kids, leading to potential opportunities for other toy companies to create and market similar surprise toys.
Industry Implications
1. Toy Industry - Companies within the toy industry can take advantage of the popularity of Hatchimals' Colleggtibles by creating their own unique and collectible toys, incorporating interactive elements and focusing on the element of surprise to market toward children.
2. Retail Industry - The popularity of collectible egg carton toys presents an opportunity for retailers to create special displays or promotions around these types of products and cater to the desires of toy collectors.
3. Marketing Industry - Marketing agencies can work with toy companies to create visually appealing and interactive marketing campaigns for their collectible, interactive, and surprise toys such as Hatchimals' Colleggtibles.
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