Moberce Addresses Abandoned Shopping Baskets for Mobile Commerce
Alyson Wyers — February 26, 2016 — Tech
References: moberce.co & betalist
This cart abandonment startup uses a strategy of SMS retargeting to improve conversion rates for mobile commerce companies. Based in the UK, Moberce reaches out to online shoppers who have abandoned their carts, helping businesses improve their mobile experience and make more sales.
After a potential customer fills out their personal information and leaves their basket without purchasing, Moberce will collect their phone number and text them with a reminder or a discount. Using the link sent in the message, shoppers can return to the site and complete the transaction.
The cart abandonment venture offers automated messaging, with custom content, in-depth reporting and simple integration for clients. In addition to increasing conversions, this service delivers more customer feedback and improves the customer experience.
After a potential customer fills out their personal information and leaves their basket without purchasing, Moberce will collect their phone number and text them with a reminder or a discount. Using the link sent in the message, shoppers can return to the site and complete the transaction.
The cart abandonment venture offers automated messaging, with custom content, in-depth reporting and simple integration for clients. In addition to increasing conversions, this service delivers more customer feedback and improves the customer experience.
Trend Themes
1. SMS Retargeting - Disruptive innovation opportunity: Develop automated SMS retargeting solutions for online retailers to improve conversion rates and customer experience.
2. Mobile Commerce - Disruptive innovation opportunity: Create mobile-focused platforms that help businesses address cart abandonment and enhance the overall mobile shopping experience.
3. Automated Messaging - Disruptive innovation opportunity: Build advanced automated messaging systems that provide personalized content, reporting, and integration for businesses to improve conversions and customer feedback.
Industry Implications
1. E-commerce - Disruptive innovation opportunity: Develop cart abandonment solutions specifically tailored for the e-commerce industry, utilizing SMS retargeting and automated messaging to turn potential sales into completed transactions.
2. Mobile App Development - Disruptive innovation opportunity: Create mobile applications that offer targeted SMS retargeting services and seamless transaction completion functionalities to improve conversion rates and customer satisfaction.
3. Marketing Automation - Disruptive innovation opportunity: Incorporate automated messaging platforms into marketing automation software, enabling businesses to optimize cart abandonment strategies and enhance customer experiences through personalized content and reporting.
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