Carrefour Market Charges Customers for 1961 Prices
Kevin Young — April 30, 2012 — Lifestyle
References: saatchi & creativecriminals
To celebrate its 50th anniversary, Carrefour Market changed all its prices that goes back to 1961. Saatchi & Saatchi Milan created this clever stunt, which generated a huge flow of customers and publicity for Carrefour Market.
Italy's economic crisis is a challenge for its citizens and for those running a business, it's even harder. All the prices dropped for only one day to attract customers to Carrefour Market. Instead of the Euro, Carrefour Market used Italy's old currency, the Lire. As a result, there were over 200,000 euros produced and there was a 25% increase in customers.
The promotion successfully flourished in the media, generating more traffic and publicity to the Italian supermarket. The Carrefour Market campaign is a successful example of generating activity and prosperity during an economic downturn.
Italy's economic crisis is a challenge for its citizens and for those running a business, it's even harder. All the prices dropped for only one day to attract customers to Carrefour Market. Instead of the Euro, Carrefour Market used Italy's old currency, the Lire. As a result, there were over 200,000 euros produced and there was a 25% increase in customers.
The promotion successfully flourished in the media, generating more traffic and publicity to the Italian supermarket. The Carrefour Market campaign is a successful example of generating activity and prosperity during an economic downturn.
Trend Themes
1. Throwback Pricing - Businesses create promotions that offer products at historic prices to attract customers.
2. Media Stunts - Businesses create eye-catching publicity stunts to generate attention and attract customers.
3. Innovative Marketing Strategies - Businesses use unique and creative marketing tactics to stand out and attract customers during challenging economic times.
Industry Implications
1. Retail - Retailers can use historic pricing and media stunts to attract customers and generate buzz.
2. Marketing - Marketing agencies can assist businesses in creating innovative strategies to stand out and attract customers during challenging economic times.
3. Advertising - Advertisers can help businesses create eye-catching promotions and media stunts to generate attention and attract customers.
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