Apple Music Has Ordered a Carpool Karaoke Series With a New Host
Alyson Wyers — July 28, 2016 — Pop Culture
References: hollywoodreporter & techcrunch
Following the massive success of the hit segment on the Late Late Show hosted by James Corden, Apple Music has picked up the Carpool Karaoke series as a standalone program. This demonstrates once again the viability of streamed content and how consumers are turning increasingly to easily accessible online mediums. This move is also an example of how Internet virality can translate into longer term ventures.
The Carpool Karaoke series will continue to be produced by Corden, who took over the CBS late night program only one year ago. New episodes will air weekly for 16 instalments on the $10 a month streaming service, which hopes to boost its subscription sales with this endeavor. Executive Producer Ben Winston will also be involved, although a new host is expected to take the wheel as they and featured celebrities continue to belt out beloved tunes during a drive.
The Carpool Karaoke series will continue to be produced by Corden, who took over the CBS late night program only one year ago. New episodes will air weekly for 16 instalments on the $10 a month streaming service, which hopes to boost its subscription sales with this endeavor. Executive Producer Ben Winston will also be involved, although a new host is expected to take the wheel as they and featured celebrities continue to belt out beloved tunes during a drive.
Trend Themes
1. Streamed Content - The success of Carpool Karaoke as a standalone streamed program demonstrates the growing demand for easily accessible online content.
2. Internet Virality - The Carpool Karaoke series turning into a longer term venture highlights the potential of internet virality in propelling new opportunities.
3. Subscription Sales - Apple Music's move to air Carpool Karaoke weekly aims to boost its subscription sales by offering exclusive and engaging content.
Industry Implications
1. Streaming Services - The success of Carpool Karaoke as a streamed program highlights the opportunities for streaming services to produce original and popular content.
2. Digital Entertainment - The popularity of Carpool Karaoke as a standalone program shows the potential for innovative digital entertainment experiences.
3. Online Media - The growth of Carpool Karaoke as an easily accessible online series indicates the potential for online media to capture and engage audiences.
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