CarCapsule
Alex Covert — January 2, 2008 — Autos
References: autosportcatalog & thegreenhead
Believe it or not, this is an actual vehicle. This product is a clear vinyl bubble that envelopes your favorite convertible, protecting it from the elements (however slight) inside your garage. The CarCapsule even has a built-in fan that circulates the air to prevent mildew from setting in. All that's missing is giant snowflakes.
Implications - The consumer demographic of people who are truly, passionately enthusiastic about automobiles is expanding. Thus, companies must look towards new ways to serve the needs of these hauto couturists, with this CarCapsule serving as an extreme example. Though today's society is ever-changing, the consumer fascination with motors and fast-moving cars will never fade.
Implications - The consumer demographic of people who are truly, passionately enthusiastic about automobiles is expanding. Thus, companies must look towards new ways to serve the needs of these hauto couturists, with this CarCapsule serving as an extreme example. Though today's society is ever-changing, the consumer fascination with motors and fast-moving cars will never fade.
Trend Themes
1. Protective Vinyl Bubbles - Opportunity for disruptive innovation in developing new materials and designs for protective coverings for valuable items.
2. Advanced Car Storage - Opportunity for disruptive innovation in developing more advanced and automated car storage solutions for car enthusiasts.
3. Specialty Car Accessories - Opportunity for disruptive innovation in creating new and unique car accessories for car enthusiasts and collectors.
Industry Implications
1. Automotive Manufacturing - Automotive manufacturers can explore new product lines and business models to serve the expanding consumer demographic of car enthusiasts.
2. Technology - Technology companies can develop new materials and technologies to improve the functionality and performance of protective coverings for valuable items.
3. Retail - Retailers can diversify their product offerings to serve the growing market of car enthusiasts and collectors with specialty accessories and storage solutions.
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