Auto Trader Created a Stress-Free Way to Purchase a Car
Laura McQuarrie — August 21, 2019 — Autos
References: autotrader & campaignlive
Several car vending machines have been introduced to various parts of the world, many of them taking the form of towering units that are stacked with vehicles. In the UK, Auto Trader recently launched its own vehicle vending machine but it's compact enough to hold just a single car.
In London, Auto Trader is presenting a new Renault Zoe from Lookers Motor Group in an enclosed box. Amazingly, the car can be purchased with a contactless payment of just £16,000, which is significantly less than the recommended retail price of £22,470. With this vehicle vending machine system, Auto Trader and the Lookers Motor Group are hoping to introduce a "haggle-free way to purchase a brand new car" outside of the traditional car dealership setting.
Naturally, once the vehicle sells, it will be restocked and more cost-effective models will be made available for purchase in the same easy way.
In London, Auto Trader is presenting a new Renault Zoe from Lookers Motor Group in an enclosed box. Amazingly, the car can be purchased with a contactless payment of just £16,000, which is significantly less than the recommended retail price of £22,470. With this vehicle vending machine system, Auto Trader and the Lookers Motor Group are hoping to introduce a "haggle-free way to purchase a brand new car" outside of the traditional car dealership setting.
Naturally, once the vehicle sells, it will be restocked and more cost-effective models will be made available for purchase in the same easy way.
Trend Themes
1. Car Vending Machines - The proliferation of car vending machines offers a convenient and streamlined way to purchase vehicles.
2. Contactless Payment - The integration of contactless payment methods in car vending machines provides a hassle-free and efficient purchasing experience.
3. Haggle-free Car Buying - The introduction of vending machines as an alternative car buying option eliminates the need for negotiation and empowers customers with fixed pricing.
Industry Implications
1. Automotive - The automotive industry can benefit from implementing car vending machines as a disruptive innovation that transforms the traditional car buying process.
2. Retail - The retail industry can explore opportunities to incorporate contactless payment technology in various vending machine systems, promoting convenient and secure transactions.
3. Technology - The technology industry can contribute to the development of advanced vending machine solutions that enhance the user experience and offer innovative features, such as personalized recommendations.
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