This April Fool's Day Ad Introduces 'Honda Horn Emojis'
Laura McQuarrie — April 4, 2017 — Autos
For April Fool's Day this year, Honda claimed that it would be introducing an all-new "driver-to-driver communication system" that has the potential to revolutionize the tired, one-note car horn.
As the ad states, 'Honda Horn Emojis' make it possible for drivers to express themselves in a variety of ways with emojis and car horn sounds to mimic happiness, shock, anger and more.
Even though the Horn Emojis will not be heard from vehicles anytime soon, the beginning of the April Fool's Day ad does manage to sneak in a few real and innovative features that are offered in Honda vehicles, such as CabinTalk and the How Much Farther App. The ad also calls attention to the fact that the 2018 Honda Odyssey is a new vehicle with even more impressive features than the Horn Emojis.
As the ad states, 'Honda Horn Emojis' make it possible for drivers to express themselves in a variety of ways with emojis and car horn sounds to mimic happiness, shock, anger and more.
Even though the Horn Emojis will not be heard from vehicles anytime soon, the beginning of the April Fool's Day ad does manage to sneak in a few real and innovative features that are offered in Honda vehicles, such as CabinTalk and the How Much Farther App. The ad also calls attention to the fact that the 2018 Honda Odyssey is a new vehicle with even more impressive features than the Horn Emojis.
Trend Themes
1. Driver-to-driver Communication - Opportunity for developing innovative technologies that allow drivers to communicate with each other on the road.
2. Emotional Car Horns - Potential for creating customizable car horn sounds that express complex emotions and enhance driver communication.
3. Integrating Emojis in Vehicles - Opportunity to integrate popular communication tools like emojis into vehicles to enhance user experience and emotional expression.
Industry Implications
1. Automotive - Opportunity for car manufacturers to pioneer driver-to-driver communication systems and unique car horn technologies.
2. Technology - Opportunity for tech companies to develop software and hardware solutions that enable emotive car horn sounds and emoji integration in vehicles.
3. Marketing and Advertising - Opportunity for marketing agencies to explore creative campaigns and content that highlight innovative features in vehicles while incorporating popular culture trends like emojis.
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