This Infographic Reveals Car Ownership Patterns
Jonathon Brown — January 24, 2013 — Autos
References: automotive & visual.ly
What car confessions would you provide if AutoMotive.com surveyed you for this infographic?
This chart surveyed 1,000 car owners about their car ownership experience and details. Most people get their first car at 16 according to this infographic. This age makes sense if you take into consideration that in most states you can obtain your learners permit. However, the second most popular age for getting your first car isn’t 17, but 15.
If you’ve given your car a name then your in the majority (61%), with names submitted like Cindy, Old Yeller and Son of a B*tch. A small minority of 17% said they were okay with passengers smoking in their car. This number will likely decrease as the dangers of second hand smoke become more widely known.
This chart surveyed 1,000 car owners about their car ownership experience and details. Most people get their first car at 16 according to this infographic. This age makes sense if you take into consideration that in most states you can obtain your learners permit. However, the second most popular age for getting your first car isn’t 17, but 15.
If you’ve given your car a name then your in the majority (61%), with names submitted like Cindy, Old Yeller and Son of a B*tch. A small minority of 17% said they were okay with passengers smoking in their car. This number will likely decrease as the dangers of second hand smoke become more widely known.
Trend Themes
1. Young Car Owners - Opportunity to target and cater to the needs and preferences of young car owners starting at the age of 15.
2. Personalized Car Ownership - Potential for innovation in offering personalized car ownership experiences, such as naming cars, creating emotional connections, and unique branding opportunities.
3. Changing Attitudes Towards Smoking in Cars - Disruptive potential in providing alternative solutions for non-smoking car environments and promoting health-conscious car cultures.
Industry Implications
1. Automotive Industry - Opportunity for car manufacturers and dealerships to create targeted marketing campaigns and develop products and services specifically for young car owners.
2. Car Customization Industry - Opportunity for companies in the car customization industry to offer personalized options and services that cater to the emotional connection between car owners and their vehicles.
3. Health and Wellness Industry - Potential for the health and wellness industry to develop innovative solutions and promote awareness about the dangers of secondhand smoke in cars.
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