COSMAX's Capsule Sun Formulation is Transparent & Easy to Apply
Laura McQuarrie — June 29, 2023 — Fashion
References: cosmax & prnewswire
In response to the growing demand for sunscreen products that are transparent and easy to apply, COSMAX announced the completion of the trademark registration for Clear Fence, its proprietary technology for sunscreen, and the patent application for "cosmetic compositions including capsules. According to the cosmetics research, development and manufacturing company, "the new formulation is characterized by a transparent texture without emulsifiers. It combines the sun protection efficacy of sun care products with the moisturizing effect of skincare."
This innovative sun care formula has the ability to disperse large particle oil ingredients into an aqueous phase without emulsifiers and as such, it does not cause a white cast and it can be applied after makeup. Poised to disrupt the sun care market, this innovation is skin-caring and protective for all skin types and tones.
This innovative sun care formula has the ability to disperse large particle oil ingredients into an aqueous phase without emulsifiers and as such, it does not cause a white cast and it can be applied after makeup. Poised to disrupt the sun care market, this innovation is skin-caring and protective for all skin types and tones.
Trend Themes
1. Transparent Sunscreens - COSMAX's Clear Fence technology offers a transparent texture without emulsifiers, revolutionizing sunscreen products.
2. Easy Application - COSMAX's emulsifier-free sunscreen formula allows for easy post-makeup application, providing convenience and versatility.
3. Skin-caring Technology - The combination of sun protection and skincare in COSMAX's capsule sun formulation provides a disruptive innovation opportunity for the sun care market.
Industry Implications
1. Cosmetics - The growth of transparent and easy-to-apply sunscreens presents an opportunity for the cosmetics industry to develop innovative products.
2. Skincare - The emulsifier-free sunscreen formula opens up possibilities for the skincare industry to incorporate sun protection into their moisturizing products.
3. Sun Care - COSMAX's new formulation disrupts the sun care industry by offering a skin-caring and protective sunscreen suitable for all skin types and tones.
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