Caplansky’s is Being Relaunched as an Authentic Jewish Franchise
Laura McQuarrie — April 16, 2016 — Business
References: caplanskys & marketingmag
Caplansky’s is a casual deli that's been familiar to people in Toronto since 2009. This year, Jackman Reinvents is transforming the business into a fast-casual restaurant chain that will be launched across Canada.
The new and improved Caplansky’s is being introduced as an authentic and traditional Jewish deli that will have specific appeal to young adults. Caplansky’s first modern deli concept of its kind is set to open in Toronto's upscale Yorkville neighborhood, complete with a curated selection of mustards available on tap, an all-you-can-eat pickle buffet bar and a vintage meat slicer.
On the development of the new project, owner Zane Caplansky says: "Burgers have been done, fried chicken has been done, subs have been done, Middle Eastern has been done… and no one has ever really done a great deli beyond a small, regional basis." This disruptive new concept has the potential to change this.
The new and improved Caplansky’s is being introduced as an authentic and traditional Jewish deli that will have specific appeal to young adults. Caplansky’s first modern deli concept of its kind is set to open in Toronto's upscale Yorkville neighborhood, complete with a curated selection of mustards available on tap, an all-you-can-eat pickle buffet bar and a vintage meat slicer.
On the development of the new project, owner Zane Caplansky says: "Burgers have been done, fried chicken has been done, subs have been done, Middle Eastern has been done… and no one has ever really done a great deli beyond a small, regional basis." This disruptive new concept has the potential to change this.
Trend Themes
1. Fast-casual Deli Restaurants - Caplansky’s transformation into a fast-casual restaurant chain brings a fresh and modern approach to the traditional deli experience.
2. Authentic Jewish Delis - Caplansky’s focus on being an authentic Jewish deli creates a niche market for those seeking traditional Jewish cuisine.
3. Young Adult Appeal - Caplansky’s new concept with a specific appeal to young adults taps into the preferences and tastes of this demographic.
Industry Implications
1. Restaurant Industry - The fast-casual deli trend opens up opportunities for restaurants to innovate their menu offerings and attract new customer segments.
2. Food and Beverage Industry - The authentic Jewish deli trend presents opportunities for food and beverage companies to develop and market traditional Jewish products and ingredients.
3. Hospitality Industry - Caplansky’s focus on young adult appeal creates opportunities for hotels and resorts to offer authentic Jewish deli experiences and draw in a new target market.
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