Cape Cod's Pink Himalayan Salt & Red Wine Vinegar Potato Chips Return
Katherine Pendrill — October 4, 2020 — Social Good
References: chewboom
For the fourth consecutive year, Cape Cod Potato Chips is bringing back its limited-edition Pink Himalayan Salt & Red Wine Vinegar Potato Chips.
For several years now, Cape Cod has teamed up with the Susan F. Smith Center for Women’s Cancers at Dana-Farber Cancer Institute, which is a New England-based cancer treatment and research facility. As part of this partnership, Cape Cod is selling a limited-edition flavor that combines the tangy notes of red wine vinegar and savory Pink Himalayan salt, with the brand's signature crunchy kettle-cooked potato chips. For each bag of the pink-tinged chips sold, Cape Cod will donate 5% (or 12 cents of every purchase) to benefit cancer research.
The limited-edition Pink Himalayan Salt & Red Wine Vinegar Potato Chips will be available at the beginning of October 2020.
Image Credit: Cape Cod
For several years now, Cape Cod has teamed up with the Susan F. Smith Center for Women’s Cancers at Dana-Farber Cancer Institute, which is a New England-based cancer treatment and research facility. As part of this partnership, Cape Cod is selling a limited-edition flavor that combines the tangy notes of red wine vinegar and savory Pink Himalayan salt, with the brand's signature crunchy kettle-cooked potato chips. For each bag of the pink-tinged chips sold, Cape Cod will donate 5% (or 12 cents of every purchase) to benefit cancer research.
The limited-edition Pink Himalayan Salt & Red Wine Vinegar Potato Chips will be available at the beginning of October 2020.
Image Credit: Cape Cod
Trend Themes
1. Limited-edition Flavors - Opportunity to create unique and exclusive flavors to attract customers and support a cause.
2. Cause Marketing - Combining product sales with donations for a specific cause to increase brand loyalty and social impact.
3. Collaborative Partnerships - Forming alliances with research institutes or nonprofits to support a common cause while promoting products.
Industry Implications
1. Snack Food - Introducing innovative and distinctive flavors that resonate with consumers looking for novel taste experiences.
2. Cancer Research - Creating partnerships with food brands to raise funds for cancer research through product sales.
3. Nonprofit Organizations - Exploring collaborations with food brands to generate donations and raise awareness for their cause.
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