In 'Caos Calmo' Antonelli Creates an Expressive Editorial for Fall
Anne Booth — October 7, 2013 — Fashion
References: behance.net & behance.net
In the editorial 'Caos Calmo,' a woman is stricken with grief as she screams aloud to the vast landscapes. Beautiful fall fashions and chilly, still settings have a large impact on the viewer.
The small details within the settings are used in order to create photos full of emotion. An example is when the model stands hunched over by a cracked wall; a dark coat is draped over her where her solemn expression is covered by her brown hair. The crack in the wall is representative of her state as she has trouble keeping her cool throughout the editorial.
The setting also feels cold and damp as a foggy sky and puddles are seen in the background. The beautiful fall jackets are the only pop of color we see in Caos Calmo where the elegant greens, yellows and reds stand out among the drab settings.
The small details within the settings are used in order to create photos full of emotion. An example is when the model stands hunched over by a cracked wall; a dark coat is draped over her where her solemn expression is covered by her brown hair. The crack in the wall is representative of her state as she has trouble keeping her cool throughout the editorial.
The setting also feels cold and damp as a foggy sky and puddles are seen in the background. The beautiful fall jackets are the only pop of color we see in Caos Calmo where the elegant greens, yellows and reds stand out among the drab settings.
Trend Themes
1. Expressive Fall Editorials - Opportunity for fashion brands to create emotionally impactful fall editorials that highlight the beauty of the season and evoke strong emotions in viewers.
2. Fusion of Fashion and Landscape - Potential for fashion brands to collaborate with photographers and explore creative ways to incorporate landscape elements into their editorials, adding depth and atmosphere to the fashion imagery.
3. Minimalist Fashion Photography - Emerging trend of capturing fashion editorials that focus on simplicity and use small details to convey emotion and tell a story, providing an opportunity for brands to experiment and engage viewers through subtle visual storytelling.
Industry Implications
1. Fashion - Fashion industry can leverage the trend of expressive fall editorials to create engaging campaigns and showcase their collections in a visually compelling way.
2. Photography - Photography industry can explore the fusion of fashion and landscape to offer unique and innovative services for fashion brands looking to create captivating editorials.
3. Advertising - Advertising industry can tap into the minimalist fashion photography trend to create visually striking and emotive campaigns that resonate with consumers.
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