Miller Lite's Cantenna Lets Cord-Cutters Pick Up Over-the-Air Signals
Laura McQuarrie — September 14, 2020 — Tech
References: MillerCoors & adweek
Last year, Miller Lite introduced the Cantroller as a beer can that doubles as a gaming controller and now, there's the limited-edition Cantenna, which specifically appeals to cord-cutting football fans. The fully functional device is part-Miller Lite beer can and part-digital antenna and it can be hooked up to a TV to pick up over-the-air broadcasts.
As Miller Lite's associate marketing manager Stephanie Clanfield says: "Streaming live sports can get frustrating and expensive and if cord-cutters want to watch football, they’re often forced to resort to sketchy, unreliable, illegal streaming." Football fans have the opportunity to experience this "can-novation" for themselves by entering to win one of their very own. For a limited time, the Miller Lite Cantennas will be given away, serving as an unconventional way to reach cord-cutters.
Image Credit: Miller Lite
As Miller Lite's associate marketing manager Stephanie Clanfield says: "Streaming live sports can get frustrating and expensive and if cord-cutters want to watch football, they’re often forced to resort to sketchy, unreliable, illegal streaming." Football fans have the opportunity to experience this "can-novation" for themselves by entering to win one of their very own. For a limited time, the Miller Lite Cantennas will be given away, serving as an unconventional way to reach cord-cutters.
Image Credit: Miller Lite
Trend Themes
1. Over-the-air Broadcasting - The Cantenna reflects a trend of cord-cutters looking for alternative ways to access live sports and TV broadcasts.
2. Integration of Technology - The Cantenna demonstrates the trend of integrating digital technology into everyday objects for enhanced functionality.
3. Unconventional Marketing - Miller Lite's approach with the Cantenna exemplifies the trend of using unique and unconventional marketing strategies to capture consumer attention.
Industry Implications
1. Beverage Industry - The beverage industry can explore partnerships with technology companies to create innovative products that cater to the preferences of cord-cutting consumers.
2. Broadcasting Industry - The broadcasting industry can leverage the demand for over-the-air broadcasts by developing new devices and services that cater to cord-cutters.
3. Sports Industry - The sports industry can collaborate with beverage companies to create limited-edition promotional products that enhance the fan experience and provide alternative ways to watch live games.
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