Cannes Film Festival Bridges the Gap With 'UP'
Andrew Robichaud — May 14, 2009 — Pop Culture
References: adisney.go & wjz
As the curtains at the Cannes Film Festival rose, an unexpected film kicked off the event.
Shockingly enough, a cartoon (animated for the higher educated) was the film chosen to kick off the illustrious event. Disney/Pixar’s ‘UP’ is the first animated movie to ever open the Cannes Film Festival.
It seems as though the people at the Cannes Film Festival are bridging the gap between the animated and the live-action, but also the old and the new (as the movie so elegantly displays).
‘Up’ is a movie about a 78-year-old balloon salesmen who flies to South America (with helium balloons tied to his house) only to find he’s accidentally brought along an 8-year-old Boy Scout.
‘Up’ creates a relationship between two generations, which is what I believe the Cannes Film Festival is also trying to do. Watch for these two cartoon comrades in theaters May 29th.
Shockingly enough, a cartoon (animated for the higher educated) was the film chosen to kick off the illustrious event. Disney/Pixar’s ‘UP’ is the first animated movie to ever open the Cannes Film Festival.
It seems as though the people at the Cannes Film Festival are bridging the gap between the animated and the live-action, but also the old and the new (as the movie so elegantly displays).
‘Up’ is a movie about a 78-year-old balloon salesmen who flies to South America (with helium balloons tied to his house) only to find he’s accidentally brought along an 8-year-old Boy Scout.
‘Up’ creates a relationship between two generations, which is what I believe the Cannes Film Festival is also trying to do. Watch for these two cartoon comrades in theaters May 29th.
Trend Themes
1. Animated Films at Film Festivals - The inclusion of an animated film at the Cannes Film Festival shows a trend of bridging the gap between animated and live-action movies at prestigious film festivals.
2. Inter Generational Storytelling - The movie 'UP' and its inclusion at the Cannes Film Festival highlight a trend of storytelling that focuses on relationships between different generations.
3. Expanding Animation Audience - By featuring an animated film as the opening movie, the Cannes Film Festival is tapping into a trend of expanding the audience for animated movies beyond just children.
Industry Implications
1. Film Festivals - Film festivals can explore the trend of including animated films to attract a wider audience and bridge the gap between different genres.
2. Animation Studios - Animation studios can capitalize on the trend of inter generational storytelling to create engaging content that appeals to a wider audience.
3. Entertainment and Media - The entertainment and media industry can leverage the trend of expanding the audience for animated movies by producing and promoting content that appeals to both adults and children.
1.2
Score
Popularity
Activity
Freshness
