The Canned White Castle Sculpture Brings Holiday Cheer to Hungry Families
Michael Hines — November 24, 2011 — Lifestyle
References: themrsite & thatsnerdalicious
The canned White Castle from ad agency Melamed Riley is an awesome example of what a small group of creatives working together can achieve. This White Castle replica was created by the small ad agency Melamed Riley as part of a contest held by the AAF (American Advertising Federation) in Cleveland. The competition was seeking the best castle made of canned food.
The canned White Castle is a near-replica of the fast food chain common throughout the east coast, but unfamiliar to those on the west side or living outside of the US of A. The replica is highly detailed, with a sign, awnings and even a trashcan. The canned White Castle won first prize in the contest, with all of the canned food used in the contest being donated to Cleveland food banks.
The canned White Castle is a near-replica of the fast food chain common throughout the east coast, but unfamiliar to those on the west side or living outside of the US of A. The replica is highly detailed, with a sign, awnings and even a trashcan. The canned White Castle won first prize in the contest, with all of the canned food used in the contest being donated to Cleveland food banks.
Trend Themes
1. Canned Fast Food Sculptures - Creating sculptures out of canned fast food presents an opportunity for innovative marketing campaigns or charitable campaigns.
2. Collaborative Advertising Contests - Hosting contests that require collaboration and creativity can lead to impressive and unique creations, offering disruptive opportunities for advertising agencies or brands.
3. Replicas for Charity - Building replicas of popular brands or landmarks using donated canned food can be a creative way to raise awareness and support charitable causes.
Industry Implications
1. Food Manufacturing - Food manufacturing companies could explore partnerships with ad agencies or charities to create unique canned food products or campaigns.
2. Advertising and Marketing - Advertising and marketing agencies can leverage collaborative contests to showcase their creativity and attract new clients.
3. Nonprofit and Charitable Organizations - Nonprofit and charitable organizations can utilize the concept of creating canned food replicas to engage with donors and raise funds.
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