Trader Joe's Candy Corn Popcorn is All Treat and No Trick
Katherine Pendrill — October 3, 2019 — Lifestyle
References: traderjoes
There are few foods that scream Halloween like candy corn, which is why Trader Joe's new Candy Corn Popcorn is about to become your favorite seasonal treat. Even if you're past the age of trick-or-treating, this snack is the perfect Halloween night companion.
Trader Joe's new Candy Corn Popcorn is a sweet and salty treat that serves as a "deliciously nostalgiac tribute to candy corn." The snack mix starts with airy kernels of salted popcorn, which are then covered in a sweet, crunchy, candy shell. The candy shell not only provided the perfect amount of crunch, but it also delivers notes of vanilla and caramel, which calls to mind the unique taste of candy corn. Naturally, the kernels also boast the iconic yellow, orange, white candy corn color scheme for maximum Halloween nostalgia.
Image Credit: Trader Joe's.
Trader Joe's new Candy Corn Popcorn is a sweet and salty treat that serves as a "deliciously nostalgiac tribute to candy corn." The snack mix starts with airy kernels of salted popcorn, which are then covered in a sweet, crunchy, candy shell. The candy shell not only provided the perfect amount of crunch, but it also delivers notes of vanilla and caramel, which calls to mind the unique taste of candy corn. Naturally, the kernels also boast the iconic yellow, orange, white candy corn color scheme for maximum Halloween nostalgia.
Image Credit: Trader Joe's.
Trend Themes
1. Seasonal Snacks - There's an opportunity for businesses to create new seasonal snacks that combine nostalgic flavors with modern-day twists.
2. Hybrid Treats - The trend of combining unexpected flavors or foods can lead to the creation of new hybrid treats that cater to consumers' desire for novelty.
3. Nostalgia Marketing - Businesses can leverage nostalgia marketing by bringing back classic flavors or products and incorporating them into modern-day offerings.
Industry Implications
1. Snack Foods - Snack food companies can experiment with new flavor combinations and seasonal themes to attract consumers seeking unique, limited-time treats.
2. Confectionery - Candy companies can capitalize on the trend of nostalgia marketing by reintroducing classic flavors or packaging to appeal to consumers' sentimental side.
3. Retail - Retailers can use seasonal snacks as an opportunity to create unique in-store experiences that cater to shoppers looking for festive goods.
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