Paolo Costagli's Candle Journeys Users Back to His Hometown Tuscany
Simal Yilmaz — January 14, 2013 — Art & Design
References: paolocostagli
Paolo Costagli's new 'Vert de Tomate Scented Candle' scent fills rooms with a scent of delicious nostalgia that belongs to the brand owner Paolo Costagli himself. The tomato aroma of this candle is inspired by Costalgi's childhood memories of growing up surrounded by tomato gardens, living in Chianti, Tuscany.
"Just as his jewelry is a fusion of colors that evokes his Florentine upbringing, Paolo has applied his sensitivity to an unexpected fragrance that instantly brings to mind vivid red tomatoes on the vine," describes Paolo Costagli's website.
'Vert de Tomate Scented Candle' journeys its purchasers to the warm summer days in Tuscany, giving them a hint of Costalgi's past, while freshening their rooms with the freshly aromatic scent. This new product makes a personal connection with the brand and its user base.
"Just as his jewelry is a fusion of colors that evokes his Florentine upbringing, Paolo has applied his sensitivity to an unexpected fragrance that instantly brings to mind vivid red tomatoes on the vine," describes Paolo Costagli's website.
'Vert de Tomate Scented Candle' journeys its purchasers to the warm summer days in Tuscany, giving them a hint of Costalgi's past, while freshening their rooms with the freshly aromatic scent. This new product makes a personal connection with the brand and its user base.
Trend Themes
1. Personalized Scent Experiences - Creating scented products that evoke personal memories and connections, like the Vert de Tomate Scented Candle by Paolo Costagli, provides a unique and immersive experience for consumers.
2. Nostalgia Marketing - Brands can tap into consumers' nostalgia by creating products that evoke specific memories and emotions, enhancing brand loyalty and connection.
3. Storytelling Through Fragrance - Using scent to tell a story and convey a brand's history or heritage, like Paolo Costagli's Candle, adds an extra layer of engagement and marketing potential.
Industry Implications
1. Fragrance Industry - The fragrance industry can explore the concept of personalized scents and storytelling to create unique and memorable products for consumers.
2. Luxury Home Decor - Luxury home decor brands can incorporate scent elements into their products, providing a multi-sensory experience for consumers and enhancing the ambiance of living spaces.
3. Marketing and Advertising - Marketing and advertising agencies can explore the power of scent and nostalgia in creating impactful campaigns that resonate with consumers on an emotional level.
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