Canal Digital Presents a Man Who Can't Escape Film
Harris Jay Rosenberg Alterman — January 18, 2012 — Marketing
References: canaldigital & creativecriminals
If you have ever wished that your life was more like an exciting movie, the Canon Digital 'The Man Who Lived in a Film' will change your mind.
Canon Digital assures customers that they "bring the movie to you," and they're not kidding around. This poor man is trapped inside a movie where his life consists of axe murders, dinosaurs, giant transforming robots, the grim reaper and of course Norwegian social realism from the 70s. All this man wants is a normal life, but he can't seem to escape the cinematic events popping up around him.
This hilarious commercial by Canon Digital reminds viewers that watching exciting movies is tons of fun, but being in them is a different story. A story where you might just want to be left alone like this poor guy.
Canon Digital assures customers that they "bring the movie to you," and they're not kidding around. This poor man is trapped inside a movie where his life consists of axe murders, dinosaurs, giant transforming robots, the grim reaper and of course Norwegian social realism from the 70s. All this man wants is a normal life, but he can't seem to escape the cinematic events popping up around him.
This hilarious commercial by Canon Digital reminds viewers that watching exciting movies is tons of fun, but being in them is a different story. A story where you might just want to be left alone like this poor guy.
Trend Themes
1. Immersive Advertising - The Canal Digital commercial demonstrates the potential for immersive advertising experiences that blur the line between entertainment and advertisement.
2. Interactive Storytelling - The 'The Man Who Lived in a Film' ad highlights the growing trend of interactive storytelling where viewers become active participants in the narrative.
3. Escapism Marketing - This commercial presents an opportunity for brands to explore escapism marketing, tapping into consumers' desire to momentarily escape reality through engaging and entertaining content.
Industry Implications
1. Film and Entertainment - The commercial serves as a reminder to the film and entertainment industry to constantly innovate and create captivating experiences to keep audiences engaged.
2. Advertising and Marketing - Advertisers can take inspiration from this Canal Digital commercial to create immersive and interactive campaigns that capture consumers' attention in unique and memorable ways.
3. Technology and Innovation - The 'The Man Who Lived in a Film' ad showcases the potential for technology to create seamless integration between real-world environments and digital experiences, driving innovation in the technology industry.
2
Score
Popularity
Activity
Freshness
