The Chicken Cock Cotton Club Canadian Rye Whiskey is Limited-Edition
Michael Hemsworth — December 15, 2021 — Marketing
References: chickencockwhiskey & bevnet
The Chicken Cock Cotton Club Canadian Rye Whiskey is a limited-edition offering from Grain & Barrel Spirits as a premium libation to pick up when seeking out an old-fashioned option to try. The spirit has been aged for 20 years and comes bottled in Prohibition-era packaging to further drive home the old-fashioned nature of the product. The libation is bottled at 100 proof (50% ABV), and features 90% rye and 10% malted barley in the mash recipe.
Founder of Grain & Barrel Spirits Matti Anttila spoke on the new Chicken Cock Cotton Club Canadian Rye Whiskey saying, "This luxury spirit and commemorative tin honor Chicken Cock’s Prohibition-era history and a period where the brand ventured north to carry on its tradition of bringing high quality whiskey to patrons across the country. This rare straight rye whiskey signals a return to pre-prohibition times when the classic spirit was more prevalent, while also honoring the brand’s history and heritage. We even maintained the spelling of ‘whiskey’ versus ‘whisky’ on the original tin from Prohibition.”
Founder of Grain & Barrel Spirits Matti Anttila spoke on the new Chicken Cock Cotton Club Canadian Rye Whiskey saying, "This luxury spirit and commemorative tin honor Chicken Cock’s Prohibition-era history and a period where the brand ventured north to carry on its tradition of bringing high quality whiskey to patrons across the country. This rare straight rye whiskey signals a return to pre-prohibition times when the classic spirit was more prevalent, while also honoring the brand’s history and heritage. We even maintained the spelling of ‘whiskey’ versus ‘whisky’ on the original tin from Prohibition.”
Trend Themes
1. Prohibition-era Packaging - Brands can explore the use of Prohibition-era packaging to differentiate their products and give consumers a vintage feel.
2. Limited-edition Spirits - The production of limited-edition spirits aged for extended periods can captivate collectors and enthusiasts and drive sales for brands.
3. Traditional Mash Recipes - Exploring traditional mash recipes and aging techniques can create unique and premium spirits that appeal to consumers seeking authentic and unique experiences.
Industry Implications
1. Spirits - Spirits brands can take advantage of Prohibition-inspired packaging and limited-edition releases to captivate consumers and drive sales.
2. Collectibles - Limited-edition spirits can become collectibles, opening up an opportunity for the collectibles market to expand into a new segment.
3. Tourism - Brands can leverage traditional mash recipes to create unique spirits that can attract tourists to distilleries and enhance the overall experience.
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