Lara Stone is the Face of the New Calvin Klein Naked Glamour Line
Leslie Chen — July 15, 2011 — Fashion
Reprising her role as a model for the classic lingerie company, Lara Stone is the face of seduction yet again in the new Calvin Klein Naked Glamour campaign. The images are a monochromatic series that features Stone as a stunning beauty wearing nothing but a bra and undies.
Photographer Patrick Demarchelier captures the captivating black and white images for the Calvin Klein Naked Glamour campaign. The accompanying commercial is also a visually stunning piece that illustrates Stone in a sexy yet classic way.
The idea behind this new line is "to make a woman look even sexier than naked," according to racked.com. Stone definitely gets this message across with the subtly sensual aura she's sending out here.
Implications - Sex appeal is a popular selling strategy in modern society. Consumers are attracted to products that feature a seductive aesthetic. Companies trying to increase their appeal could focus on this desire for more sensuality in items.
Photographer Patrick Demarchelier captures the captivating black and white images for the Calvin Klein Naked Glamour campaign. The accompanying commercial is also a visually stunning piece that illustrates Stone in a sexy yet classic way.
The idea behind this new line is "to make a woman look even sexier than naked," according to racked.com. Stone definitely gets this message across with the subtly sensual aura she's sending out here.
Implications - Sex appeal is a popular selling strategy in modern society. Consumers are attracted to products that feature a seductive aesthetic. Companies trying to increase their appeal could focus on this desire for more sensuality in items.
Trend Themes
1. Seductive Aesthetics - Companies can tap into the desire for more sensuality in products by incorporating seductive aesthetics.
2. Visual Storytelling - Brands can create visually stunning campaigns that showcase the allure of their products, like the Calvin Klein Naked Glamour campaign.
3. Monochromatic Imagery - Utilizing black and white imagery in advertising can create a captivating and timeless appeal for brands.
Industry Implications
1. Lingerie - The lingerie industry can capitalize on the demand for seductive aesthetics by creating sensual and alluring product lines.
2. Fashion Photography - Fashion photographers have an opportunity to explore visually stunning storytelling techniques to enhance brand campaigns.
3. Marketing and Advertising - Marketing and advertising professionals can leverage monochromatic imagery to create captivating visuals for their campaigns.
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