California Naturals' Body Wash Features Saw Palmetto & Blue Lotus
Laura McQuarrie — July 10, 2023 — Fashion
References: thecalifornianaturals & newbeauty
California Naturals' Body Wash for all skin types is more than 90% naturally derived and it shares the benefits of purposeful ingredients and a soothing scent to transport bathers to the West Coast.
With ingredients like Vitamin E, saw palmetto for smoothness and blue lotus flower for its glow-boosting benefits, this body cleanser is a creamy gel that lathers to create a rich and frothy foam.
The sensory benefits of a daily cleansing ritual are not to be overlooked, and this free-from body wash promises to remind users of the Golden State with a combination of scents from dreamwood, bergamot, eucalyptus and orange blossom. Altogether, the scent is described as warm, woody and citrusy.
With ingredients like Vitamin E, saw palmetto for smoothness and blue lotus flower for its glow-boosting benefits, this body cleanser is a creamy gel that lathers to create a rich and frothy foam.
The sensory benefits of a daily cleansing ritual are not to be overlooked, and this free-from body wash promises to remind users of the Golden State with a combination of scents from dreamwood, bergamot, eucalyptus and orange blossom. Altogether, the scent is described as warm, woody and citrusy.
Trend Themes
1. Natural Body Care - Opportunity for companies to develop naturally derived body care products that prioritize purposeful ingredients and offer sensory benefits.
2. Plant-based Skincare - Potential for skincare companies to create plant-based body washes that focus on specific skin benefits and provide a soothing sensory experience.
3. Eco-friendly Cleansing - Disruptive innovation opportunity in the body wash industry to develop eco-friendly cleansing products with high natural ingredient content and sustainable packaging.
Industry Implications
1. Natural Personal Care - The natural personal care industry can harness the demand for naturally derived body washes by creating innovative products with purposeful ingredients and eco-friendly packaging.
2. Skincare - Skincare companies have the potential to tap into the trend of plant-based body washes, focusing on specific skincare benefits and providing a luxurious sensory experience.
3. Sustainable Packaging - The sustainable packaging industry can offer disruptive solutions for the body wash industry by creating eco-friendly packaging options for products with high natural ingredient content.
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