This California Lottery Commercial Showcases Dummy Love
Jonathon Brown — February 24, 2013 — Marketing
References: calottery & adsoftheworld
The romance between a ventriloquist and a woman receives a really weird twist in this California Lottery commercial.
The ad is for Lucky for Life scratch cards. If you win this scratch card's grand prize you get $25,000 a year for as long as you live. While this isn't going to instantly make you never have to work again, it will definitely have an impact on your life.
The commercial features a ventriloquist and his dummy as they scratch the Lucky for Life lottery ticket. After they win, they dream of what they'll do first. The commercial then flashes to them together on a four-wheeler riding along the beach. On another four wheeler there is a beautiful woman, who also has a beautiful dummy.
The question is, if you and your dummy scratch the ticket do you split the prize money?
The ad is for Lucky for Life scratch cards. If you win this scratch card's grand prize you get $25,000 a year for as long as you live. While this isn't going to instantly make you never have to work again, it will definitely have an impact on your life.
The commercial features a ventriloquist and his dummy as they scratch the Lucky for Life lottery ticket. After they win, they dream of what they'll do first. The commercial then flashes to them together on a four-wheeler riding along the beach. On another four wheeler there is a beautiful woman, who also has a beautiful dummy.
The question is, if you and your dummy scratch the ticket do you split the prize money?
Trend Themes
1. Interactive Advertising - Creating engaging and interactive advertisements can capture the attention of viewers and make a lasting impact on their memory.
2. Unconventional Storytelling - Using unexpected twists and unconventional narratives in advertisements can help brands stand out and leave a lasting impression on viewers.
3. Novelty Marketing - Promoting products or services in creative and novel ways can generate buzz and excitement among consumers, increasing brand awareness and customer engagement.
Industry Implications
1. Lottery Industry - Incorporating unique and innovative storytelling techniques into lottery advertisements can attract new customers and generate excitement around the brand.
2. Entertainment Industry - Exploring unconventional advertising strategies in the entertainment industry can captivate audiences and generate interest in movies, TV shows, or other forms of entertainment.
3. Advertising Industry - Embracing creativity and novelty in advertising campaigns can help agencies differentiate themselves, attract clients, and deliver impactful results.
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