'California Dorks' by Skyway Flyer Shows Another Side of Sun & Fun
Vittoria Natarelli — June 17, 2010 — Pop Culture
'California Dorks' by Skyway Flyer is a song cover that geeks will fall in love with. This hilarious use of the pop hit 'California Girls' by Katy Perry shows off the nerdy side of the golden coast.
"Wifi on the beach" and "Disneyland, like, four times a week" are some of my favorite lines. Partway through 'California Dorks' by Skyway Flyer, you will find yourself singing along to this catchy parody.
Implications - In the Internet age, one of the most effective forms of advertising is marketing that directly mocks or parodies a current pop culture meme. By latching on to the meme early and satirizing it, the company shows it has its finger on the pulse of water-cooler chatter.
"Wifi on the beach" and "Disneyland, like, four times a week" are some of my favorite lines. Partway through 'California Dorks' by Skyway Flyer, you will find yourself singing along to this catchy parody.
Implications - In the Internet age, one of the most effective forms of advertising is marketing that directly mocks or parodies a current pop culture meme. By latching on to the meme early and satirizing it, the company shows it has its finger on the pulse of water-cooler chatter.
Trend Themes
1. Pop Culture Parodies - Creating parodies of popular culture can be an effective way to market products and services.
2. Nostalgic Music Remakes - Remaking classic pop songs with a twist may appeal to retro-loving target markets.
3. Humorous Marketing - Humor can be an effective way to connect with consumers and make products more memorable.
Industry Implications
1. Advertising - Making fun of pop culture memes can be a way for advertisers to reach target audiences.
2. Music - Creating humorous versions of popular songs can appeal to fans of comedy and music alike.
3. Marketing and PR - Companies can use humor and pop culture references in advertising campaigns to generate buzz and get people talking about their brand.
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