The Seasonal Premier Foods Cake Range Includes New Varieties
Michael Hemsworth — October 29, 2019 — Marketing
References: premierfoods & conveniencestore
The new Premier Foods cake range has been unveiled for the 2019 holiday season to offer sweet and savory varieties across a number of brands. The range includes new products under the Mr Kipling brand such as Irish Creme Fancies, Reindeer Slices and Mini Mince Pies, while the Cadbury varieties includes two new Mini Roll flavors. Each of the products features seasonal packaging designs emblazoned with familiar holiday imagery like snowflakes and Christmas trees.
The Premier Foods cake range was commented on by Channel Director for Convenience & Wholesale at Premier Foods Steve Kelly who said, "We’ve used staple favourites in the Mr Kipling and Cadbury cake range and given them a festive makeover from both a packaging and taste point of view. Retailers will have the opportunity to offer their shoppers a Christmas cake for everyone, whether it is a sharing format to have with friends and family, or an Irish Crème Fancy, the perfect adult treat. As trusted and well-known brands in the cake aisle, we’re confident the new and returning products will be a success this season.”
The Premier Foods cake range was commented on by Channel Director for Convenience & Wholesale at Premier Foods Steve Kelly who said, "We’ve used staple favourites in the Mr Kipling and Cadbury cake range and given them a festive makeover from both a packaging and taste point of view. Retailers will have the opportunity to offer their shoppers a Christmas cake for everyone, whether it is a sharing format to have with friends and family, or an Irish Crème Fancy, the perfect adult treat. As trusted and well-known brands in the cake aisle, we’re confident the new and returning products will be a success this season.”
Trend Themes
1. Seasonal Packaging Designs - Creating eye-catching and festive packaging designs for holiday-themed products can attract consumer attention and drive sales.
2. New Flavors and Variety - Introducing new flavors and product variety in established brands can engage consumers and generate excitement for the holiday season.
3. Festive Makeover - Giving staple favorites a holiday-inspired makeover in terms of packaging and taste can create a fresh and appealing product line for the festive period.
Industry Implications
1. Food Packaging - Innovative packaging solutions that cater to seasonal themes offer opportunities to enhance product appeal and differentiate from competitors.
2. Food Manufacturing - Creating new flavors and expanding product variety within established brands can drive innovation and meet varying consumer preferences.
3. Confectionery - Adding festive elements to popular confectionery products creates unique offerings that cater to the holiday season and tap into consumer nostalgia.
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