Jeremy Gutsche — July 14, 2006 — Lifestyle
References: thinkgeek
For those who don't like coffee, caffeine candy is a convenient way to get an energy fix. Think Geek now has a caffeine candy sampler that includes 9 different varieties of caffeine candy for $22.99.
Jolt Gum - Icy Mint
Jolt Gum - Spearmint
Foosh Energy Mints
BAWLS Mints
Warp Green T Mints
Penguin Mints - Chocolate Mint
Penguin Mints - Cinnamon
Penuin Mints - Peppermint
Shock-a-lots
Implications - With so many things to do in each day, modern consumers are looking for innovations that multitask. Items that offer efficiency with function are appealing to those who don't have time to do one thing at a time. In order to grow its popularity, a company could focus on creating more of their products with this time-saving element in mind.
Jolt Gum - Icy Mint
Jolt Gum - Spearmint
Foosh Energy Mints
BAWLS Mints
Warp Green T Mints
Penguin Mints - Chocolate Mint
Penguin Mints - Cinnamon
Penuin Mints - Peppermint
Shock-a-lots
Implications - With so many things to do in each day, modern consumers are looking for innovations that multitask. Items that offer efficiency with function are appealing to those who don't have time to do one thing at a time. In order to grow its popularity, a company could focus on creating more of their products with this time-saving element in mind.
Trend Themes
1. Caffeine Candy - Caffeine candy provides a convenient way for non-coffee drinkers to get an energy fix.
2. Efficiency Innovation - Consumers are seeking products that multitask and offer efficiency with function, creating opportunities for companies to develop time-saving elements in their offerings.
3. Multifunctional Products - The demand for items that offer multiple benefits or functionalities is rising, presenting companies with the chance to create products that cater to the busy modern consumer.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the increasing demand for caffeine candy as an alternative energy source for non-coffee drinkers.
2. Health and Wellness - The health and wellness industry can explore the potential of caffeine candy as a more portable and convenient energy solution compared to traditional beverages or supplements.
3. Confectionery - The confectionery industry can embrace the opportunity to innovate by incorporating caffeine as a functional ingredient into their product offerings, attracting consumers seeking energy-boosting treats.
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