The Sorry Coffee Co Uses Its Cups as Blank Canvases for Local Designers
Charlotte Joyce Kidd — October 9, 2015 — Art & Design
References: sorrycoffeeco & sidewalkhustle
The Sorry Coffee Co is eschewing boring, static logos in favor of an artist-created cafe logo that changes all the time.
The Sorry Coffee Co is clothing company Kit and Ace's in-store cafe, but the unique coffee shop is an experience unto itself. At its two locations in London and Toronto, the tastefully decorated cafe serves up beautiful drinks and delectable pastries in an avant-garde black and white space. Its name is a playful reference to the Canadian habit of apologizing for absolutely everything.
What's truly different about the Sorry Coffee Co is its unique branding. The Sorry cafe logo that appears on signage and cups is drawn by a local designer and before anyone has a chance to get bored of it, it changes. Every three months, the cafe logo is replaced by a brand new one. Sorry also provides pencils to customers, encouraging them to create art on their cups and come up with their own cafe logo designs.
The Sorry Coffee Co is clothing company Kit and Ace's in-store cafe, but the unique coffee shop is an experience unto itself. At its two locations in London and Toronto, the tastefully decorated cafe serves up beautiful drinks and delectable pastries in an avant-garde black and white space. Its name is a playful reference to the Canadian habit of apologizing for absolutely everything.
What's truly different about the Sorry Coffee Co is its unique branding. The Sorry cafe logo that appears on signage and cups is drawn by a local designer and before anyone has a chance to get bored of it, it changes. Every three months, the cafe logo is replaced by a brand new one. Sorry also provides pencils to customers, encouraging them to create art on their cups and come up with their own cafe logo designs.
Trend Themes
1. Dynamic Cafe Logos - By constantly changing their cafe logo, businesses can create an engaging and ever-evolving brand experience for customers.
2. Localized Designer Collaborations - Partnering with local designers to create cafe logos can help businesses showcase the talent of the community while adding a unique touch to their brand identity.
3. User-generated Cafe Logo Designs - Encouraging customers to create their own cafe logo designs on cups can foster creativity, build customer engagement, and create a sense of ownership in the brand.
Industry Implications
1. Coffee Shop Industry - Coffee shop owners can leverage dynamic cafe logos to differentiate their brand and create a memorable experience for their customers.
2. Design Industry - Collaborating with coffee shops to create ever-changing logos offers designers an opportunity to showcase their creativity and expand their portfolio.
3. Retail Industry - Retail companies with in-store cafes can explore the concept of dynamic logos to enhance their overall brand experience and create a unique selling point.
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