Cafe Etico is a Coffee Brand Supporting Human Rights in Latin America
Rebecca Byers — July 9, 2012 — Social Good
Cafe Etico is a Vancouver-based social enterprise that donates 100% of the profits from its organic, fair trade coffee beans in support of human rights initiatives in Latin America. The philanthropic coffee brand pays at least of 20% over the fair trade minimum and directs their financial support to the British Columbia-based non-profit CoDevelopment Canada.
Cafe Etico also organizes tours to Nicaragua and Guatemala to visit the organic, shade-grown and bird-friendly coffee farms that provide the brand's java. The non-profit's partners in Latin America work to create a sustainable system for small farmers while they are also dedicated to contributing to a positive model of global trade.
Contact Information
Cafe Etico website
Cafe Etico on Facebook
Cafe Etico on Twitter
CoDevelopment Canada on Twitter
Cafe Etico also organizes tours to Nicaragua and Guatemala to visit the organic, shade-grown and bird-friendly coffee farms that provide the brand's java. The non-profit's partners in Latin America work to create a sustainable system for small farmers while they are also dedicated to contributing to a positive model of global trade.
Contact Information
Cafe Etico website
Cafe Etico on Facebook
Cafe Etico on Twitter
CoDevelopment Canada on Twitter
Trend Themes
1. Philanthropic Coffee Brands - There is an opportunity for coffee brands to differentiate themselves by supporting social causes and donating profits.
2. Farm-to-table Tourism - Sustainability-focused coffee brands can offer farm tours or other experiences for coffee drinkers looking to learn more about the origins of their beans.
3. Fair Trade Advocacy - Companies advocating for fair wage practices can help raise awareness about the struggles of small farmers and promote a more equitable global trade system.
Industry Implications
1. Coffee and Tea - The coffee industry can leverage sustainability practices, social justice initiatives, and ethical business practices to create a unique brand and loyal following.
2. Tourism - Farm-to-table tourism in the coffee industry is a unique niche that appeals to consumers interested in sustainability and ethical business practices.
3. Non-profit and Social Enterprise - Non-profits and social enterprises that partner with coffee brands can help raise awareness and funds for human rights initiatives and sustainable farming practices.
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