Café Coutume Aoyama is Inspired by Science
Vasiliki Marapas — June 6, 2014 — Art & Design
References: cut-architectures & dezeen
The studio behind Coutume Cafe in Paris, CUT Architectures, is back with its design for Tokyo’s Café Coutume Aoyama.
The design is modeled to resemble a science lab, complete with a white-lacquered ceiling grid, lighted plants and tiled surfaces that line the lower half of the walls and serving counter. The coffee counter is illuminated by the square LED panels situated above. The rest of the interior is decorated with coffee and science collectibles; for instance, the glass coffee beakers which are displayed on the front counter.
The architects explain, “Our aim was to keep the strong identity we created for the Coutume brand while adapting it to the Tokyo location. At the crossing between a Parisian coffee shop and a laboratory, Café Coutume Aoyama offers a two sided space.”
The design is modeled to resemble a science lab, complete with a white-lacquered ceiling grid, lighted plants and tiled surfaces that line the lower half of the walls and serving counter. The coffee counter is illuminated by the square LED panels situated above. The rest of the interior is decorated with coffee and science collectibles; for instance, the glass coffee beakers which are displayed on the front counter.
The architects explain, “Our aim was to keep the strong identity we created for the Coutume brand while adapting it to the Tokyo location. At the crossing between a Parisian coffee shop and a laboratory, Café Coutume Aoyama offers a two sided space.”
Trend Themes
1. Lab-inspired Cafes - The trend of designing cafes to resemble science labs creates a unique and immersive experience for customers.
2. Coffee Shop Design - Innovative cafe designs, such as the science lab concept, provide opportunities for businesses to stand out in the competitive coffee industry.
3. Brand Identity Adaptation - Adapting a strong brand identity to different locations allows businesses to maintain consistency while catering to specific markets and cultural preferences.
Industry Implications
1. Coffee Shops - Incorporating lab-inspired elements in coffee shop interiors creates a unique selling point and attracts customers looking for a distinctive experience.
2. Interior Design - Creating innovative and themed interiors, like the science lab concept, presents opportunities for interior designers to showcase their creativity and expertise in commercial spaces.
3. Hospitality - Hotels, restaurants, and other hospitality establishments can draw inspiration from the lab-inspired cafe trend to create visually captivating spaces that enhance guest experiences.
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