Cadbury 'Meme Myself and I' Series Launches on MTV Australia
Katherinev123 — June 28, 2012 — Marketing
As part of Cadbury's Boosted Inspiration campaign, which aims to celebrate creatives and people who "seek to start stuff," the company has launched the Cadbury 'Meme Myself and I' series. The series, which will air on MTV Australia, includes three funny documentary-style episodes, the first of which features a man named Thomas Mai, who wants to start a cat-focused social network called 'Meowbook' (watch it here).
The Cadbury 'Meme Myself and I' mockumentary series was created by the agency Droga 5 in collaboration with BE VIACOM, Ignite Media Brands and Carat, says Popsop. They also feature the funny writing of Nick Boshier and direction by the talented Christiaan Van Vuure, two members of the Bond Hipster comedy team. What's more, Cadbury will also be asking its fans to submit their own ideas to "start something" in return for prizes.
The Cadbury 'Meme Myself and I' mockumentary series was created by the agency Droga 5 in collaboration with BE VIACOM, Ignite Media Brands and Carat, says Popsop. They also feature the funny writing of Nick Boshier and direction by the talented Christiaan Van Vuure, two members of the Bond Hipster comedy team. What's more, Cadbury will also be asking its fans to submit their own ideas to "start something" in return for prizes.
Trend Themes
1. Mockumentary Marketing - Cadbury's 'Meme Myself and I' mockumentary series is an example of businesses using humorous and satirical mockumentaries to promote their brand and products.
2. Crowdsourced Idea Generation - Cadbury's Boosted Inspiration campaign involves asking its fans to submit their own ideas to 'start something', which suggests an opportunity for businesses to engage and involve their customers in product development.
3. Celebrating Creativity and Entrepreneurship - Cadbury's Boosted Inspiration campaign aims to celebrate people who 'seek to start stuff', highlighting a trend towards promoting and celebrating entrepreneurship and creativity.
Industry Implications
1. Confectionery - Cadbury's Boosted Inspiration campaign and 'Meme Myself and I' mockumentary series demonstrates how companies within the confectionery industry can use humor and creativity to engage their audience.
2. Television - MTV Australia's partnership with Cadbury to air 'Meme Myself and I' mockumentary series suggests a potential opportunity for television networks to explore more creative and alternative programming in partnership with brands.
3. Advertising and Marketing - The collaboration between Cadbury and creative agencies to produce the 'Meme Myself and I' mockumentary series exemplifies the trend towards businesses partnering with creative agencies to produce innovative and engaging advertising and marketing campaigns.
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