The Cadbury 'I Gotta Be Me' Ad Features a Sky Diving Bird
Allison Love — August 18, 2010 — Marketing
References: cadbury & adsoftheworld
The Cadbury 'I Gotta Be Me' ad is a bit on the strange side. The ad for the famous chocolate company features an Ostrich who skydives out of a plane and parachutes with the Cadbury logo.
The idea for the ad is to get people to have a moment of joy much like the moment when they first tasted a Cadbury chocolate bar. The ad is not only cute and funny, but it definitely gets at the unexpected when you see the Ostrich finally leap into the air and free fall.
The idea for the ad is to get people to have a moment of joy much like the moment when they first tasted a Cadbury chocolate bar. The ad is not only cute and funny, but it definitely gets at the unexpected when you see the Ostrich finally leap into the air and free fall.
Trend Themes
1. Animal-featured Ads - Disruptive innovation opportunities lie in incorporating animals into advertising campaigns to create an element of surprise.
2. Skydiving-themed Ads - Disruptive innovation opportunities exist to incorporate extreme sports into ads to create an exciting and memorable tone for a brand/product.
3. Humorous Advertising - Disruptive innovation opportunities can be found in creating humorous ads that leave a lasting impression on viewers and enhances brand recall.
Industry Implications
1. Food and Beverage - The food and beverage industry can benefit from incorporating unexpected and fun elements, like animals, into their advertising campaigns to create a memorable and engaging experience for consumers.
2. Sports and Recreation - The sports and recreation industry can benefit from incorporating excitement and extreme sports, like skydiving, into their advertising campaigns to create a sense of adventure and excitement around their product/service.
3. Entertainment - The entertainment industry can benefit from creating humorous ads that provoke laughter and leave a lasting impression, increasing interest and engagement in their products and services.
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