Dormify & by robynblair Partnered to Launch Candy-Themed Prints
Grace Mahas — July 16, 2019 — Art & Design
Dormify, the company renowned for delivering affordable and hip decor to young college-bound adults, recently partnered with 'by robynblair' to launch several vibrant, candy-themed prints. by robynblair is a candy obsessed designer who creates customizable vessels that display her sweet tooth.
The novelty posters all feature slogans atop a pile of candy. Some examples of the slogans include "Think Happy Thoughts," "GRL PWR," and "Be Your Own Sugar Daddy." Each slogan coincides with the choice of candy, to create a distinct and motivating print. Dormify says, "Each piece of art is a cheeky nod to self-control, how and when we indulge, and the idea that life should be filled with sweet things."
The bright colors and nostalgic candy choices are curated for Millenial and Gen Z women looking for empowering and relatable accent pieces for their dorms.
The novelty posters all feature slogans atop a pile of candy. Some examples of the slogans include "Think Happy Thoughts," "GRL PWR," and "Be Your Own Sugar Daddy." Each slogan coincides with the choice of candy, to create a distinct and motivating print. Dormify says, "Each piece of art is a cheeky nod to self-control, how and when we indulge, and the idea that life should be filled with sweet things."
The bright colors and nostalgic candy choices are curated for Millenial and Gen Z women looking for empowering and relatable accent pieces for their dorms.
Trend Themes
1. Empowering Dorm Decor - Opportunity to create more empowering and relatable accent pieces for dorm rooms that cater to Gen Z and Millennial women.
2. Customizable Novelties - Opportunity to create customizable dorm decor that allows students to express their unique personalities and interests through printed designs.
3. Nostalgic Pop Culture References - Opportunity to incorporate nostalgic pop culture references into dorm decor to appeal to Gen Z and Millennial customers.
Industry Implications
1. Home Decor - Disruptive innovation opportunity to create more personalized and empowering home decor products for Gen Z and Millennial customers who value self-expression.
2. Custom Printing - Disruptive innovation opportunity to offer customizable printing services for dorm decor, allowing customers to create one-of-a-kind products that reflect their personality and aesthetic.
3. Confectionery - Disruptive innovation opportunity to incorporate candy and other confectionery items into home decor products to create a unique and memorable experience for customers.
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