'Buy This Satellite' Campaign Hopes to Connect the Ones in Need
Summer Luu — December 5, 2010 — Marketing
References: buythissatellite.org & thedailywh.at
The two organizations behind the 'Buy This Satellite' campaign, ahumanright.org and buythissatelite.org, believe that Internet access is a human right for everyone around the world.
With a strong stance that Internet access is a vital tool that offers education, professional contacts, news and just about everything that connects to personal development, the campaign posits that anyone who is disconnected cannot be in charge of their life. The 'Buy This Satelite' campaign has a goal to offer global Internet access for free.
With a strong stance that Internet access is a vital tool that offers education, professional contacts, news and just about everything that connects to personal development, the campaign posits that anyone who is disconnected cannot be in charge of their life. The 'Buy This Satelite' campaign has a goal to offer global Internet access for free.
Trend Themes
1. Internet Access as a Human Right - Disruptive innovation opportunity: Developing affordable and accessible solutions that provide global Internet access to underserved populations.
2. Internet Connectivity for Personal Development - Disruptive innovation opportunity: Creating platforms and services that empower individuals in education, professional networking, and personal growth through Internet connectivity.
3. Global Initiative for Free Internet Access - Disruptive innovation opportunity: Collaborating with stakeholders to establish sustainable models for providing free Internet access worldwide.
Industry Implications
1. Telecommunications - Disruptive innovation opportunity: Developing cost-effective technologies and infrastructure for expanding Internet connectivity across remote regions.
2. Education Technology - Disruptive innovation opportunity: Designing online learning platforms that bridge the education gap and provide opportunities for individuals without access to traditional educational resources.
3. Nonprofit and Human Rights Organizations - Disruptive innovation opportunity: Leveraging technology to advocate for Internet access as a human right and drive initiatives that address digital inequality.
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