Trend Huntress — July 31, 2007 — Autos
References: mbusa & budgettravelonline
European car makers are now offering European Delivery Programs (EDP) allowing buyers in the US to pick up their new wheels in the country their cars were made. Customers can then take a European road trip before the manufacturer ships their car back home.
The Rendon famly of Arlington, Texas recently took part in the Saab EDP. Picking up their new car in Sweden came with loads of incentives: a $2000 travel allowance, a ride from the airport to their free first night hotel, a three course dinner, and a ride to pick up the car the next day.
What's more, they avoided dealer charges, customs fees, and wharf clearance fees.
Other manufacturers offering EDPs include Mercedes-Benz, Audi, and Volvo.
The Rendon famly of Arlington, Texas recently took part in the Saab EDP. Picking up their new car in Sweden came with loads of incentives: a $2000 travel allowance, a ride from the airport to their free first night hotel, a three course dinner, and a ride to pick up the car the next day.
What's more, they avoided dealer charges, customs fees, and wharf clearance fees.
Other manufacturers offering EDPs include Mercedes-Benz, Audi, and Volvo.
Trend Themes
1. European Delivery Programs - Automakers are now offering European Delivery Programs that allow American customers to pick up their new European cars in Europe and enjoy a European road trip before shipping the car back home.
2. Incentive Packages - Automakers are offering incentives such as travel allowances and free hotel stays as part of the European Delivery Programs to attract customers.
3. Direct-to-consumer Model - European Delivery Programs allow automakers to adopt a direct-to-consumer model, bypassing dealerships and reducing middlemen costs.
Industry Implications
1. Automotive Industry - The automotive industry can benefit from offering European Delivery Programs as a way to attract customers, reduce costs, and adopt a direct-to-consumer model.
2. Travel and Tourism Industry - The travel and tourism industry can benefit from partnerships with automakers that offer European Delivery Programs by providing travel-related incentives and packages for customers.
3. Logistics Industry - The logistics industry can benefit from providing shipping and transportation services for car manufacturers that offer European Delivery Programs.
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