FACETASM and Vans' Slip-Ons Feature a Black and White Butterfly Design
Riley von Niessen — August 8, 2016 — Fashion
References: vans & highsnobiety
Vans has expanded its collection of casual and comfortable sneakers with a new collaborative model that uses an all-over butterfly design on its upper.
In order to create the model, Vans received help from FACETASM, a fashion brand that's based in Tokyo, Japan. Although the butterfly design that covers the sneakers might be considered a feminine theme from a more traditional perspective, the black and white colorway used by Vans and FACETASM gives it a rather masculine appearance.
The insects are uniform in their orientation and placed together is a collage, making the butterfly design appear very subtle from a distance. The soles of the sneakers are white as well, marked only by a black line that wraps around it near the upper and the Vans brand name that's included on the back of the heel.
In order to create the model, Vans received help from FACETASM, a fashion brand that's based in Tokyo, Japan. Although the butterfly design that covers the sneakers might be considered a feminine theme from a more traditional perspective, the black and white colorway used by Vans and FACETASM gives it a rather masculine appearance.
The insects are uniform in their orientation and placed together is a collage, making the butterfly design appear very subtle from a distance. The soles of the sneakers are white as well, marked only by a black line that wraps around it near the upper and the Vans brand name that's included on the back of the heel.
Trend Themes
1. Masculine Insect Design - Design trends in fashion incorporating typically feminine elements reimagined in a masculine way will continue emerging in 2022.
2. Collaborative Models - Collaborations between established and up-and-coming brands is a trend on the rise, creating innovative and unexpected designs.
3. Subtle Designs - Subtle and minimalist designs will remain popular in the fashion industry, with emphasis placed on the quality of materials and construction.
Industry Implications
1. Fashion - Collaborations between established and up-and-coming fashion brands present opportunities for disruptive innovation in design, marketing and sales.
2. Footwear - Incorporating typically feminine design elements into men's footwear presents a new market segment with disruptive innovation potential.
3. Textile Manufacturing - The demand for quality materials that can support fashion innovation continues to present new opportunities for developing cutting-edge textiles and manufacturing techniques.
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