Butterball's Turkey Talk Line Will Be Remote This Year
Ellen Smith — November 3, 2020 — Lifestyle
References: butterball & adweek
Butterball's turkey talk line will be remote this year, meaning anxious chefs looking for any cooking-related advice can still access the functional but novelty service.
According to the brand, the phone line experts are prepared for an influx in questions, as COVID-19 restrictions means many people will be eating in smaller groups, or alone. The talk line is prepared to walk first-time cooks through a variety of queries and concerns, with the most popular topics being thaw time, stuffing tips and more. According toButterball, “Quite a few of our members have been on the talk line for over 20 years, so they’re prepared for all the emotional support or pep talks or, you know, anything to get a holiday host through their concerns.”
Image Credit: Butterball
According to the brand, the phone line experts are prepared for an influx in questions, as COVID-19 restrictions means many people will be eating in smaller groups, or alone. The talk line is prepared to walk first-time cooks through a variety of queries and concerns, with the most popular topics being thaw time, stuffing tips and more. According toButterball, “Quite a few of our members have been on the talk line for over 20 years, so they’re prepared for all the emotional support or pep talks or, you know, anything to get a holiday host through their concerns.”
Image Credit: Butterball
Trend Themes
1. Remote Customer Support Services - Butterball's remote turkey talk line demonstrates the trend of providing customer support services remotely, offering convenience and accessibility to users.
2. Increased Demand for Cooking Advice - The influx in questions to Butterball's turkey talk line highlights the trend of increased demand for cooking advice, as more people cook at home due to COVID-19 restrictions.
3. First-time Cook Assistance - Butterball's turkey talk line's focus on assisting first-time cooks presents a trend of providing specialized support for individuals with limited cooking experience.
Industry Implications
1. Customer Support Services - The remote turkey talk line industry offers an opportunity for businesses to provide support services for customers remotely, increasing customer satisfaction.
2. Food and Beverage - The increased demand for cooking advice creates new opportunities for companies in the food and beverage industry to offer cooking demonstrations, recipes, and online courses.
3. Cooking Appliances and Utensils - The trend of assisting first-time cooks presents an opportunity for businesses in the cooking appliances and utensils industry to develop innovative and beginner-friendly products and tools.
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