Better and Faster Shows Business Opportunities Created with Divergence
Laura McQuarrie — March 11, 2015 — Business
References: jeremygutsche & betterandfaster
There are an infinite number of business opportunities out there, but how do you settle on just the right one for your brand? In his latest book, Better and Faster, Trend Hunter CEO, author and keynote speaker Jeremy Gutsche breaks down six pattern of opportunity that can be used to skyrocket a brand to success.
One of these patterns is called Divergence, categorized by products and services that stray from what the mainstream is offering. A prime example from Better and Faster of a brand that has used Divergence to its advantage is Red Bull. In order to set itself apart from the major soda and energy drink brands that dominate the world, the brand intentionally implemented higher pricing, smaller packaging and favored the attitude of a daredevil over the wholesome family values that many companies pride themselves on.
Delve deeper into Red Bull's tale of Divergence and more patterns with Better and Faster. Get your copy HERE.
One of these patterns is called Divergence, categorized by products and services that stray from what the mainstream is offering. A prime example from Better and Faster of a brand that has used Divergence to its advantage is Red Bull. In order to set itself apart from the major soda and energy drink brands that dominate the world, the brand intentionally implemented higher pricing, smaller packaging and favored the attitude of a daredevil over the wholesome family values that many companies pride themselves on.
Delve deeper into Red Bull's tale of Divergence and more patterns with Better and Faster. Get your copy HERE.
Trend Themes
1. Divergent Products and Services - Creating offerings that stray from what the mainstream is offering presents a disruptive innovation opportunity in numerous consumable industries.
2. Challenging the Dominant Footprint - Brands that rise to prominence by creating value through challenging the existing market leaders, open up avenues for pioneering ways to cater to the existing consumer base.
3. Identifying Under-served Target Markets - Creating products, services and brands around uncharted demographics where the competition is relatively low creates openings for innovative products, services and pricing models.
Industry Implications
1. Food and Beverage Industry - Divergent products and services that are novel and contain valuable differentiation opportunities exist in the food and beverage industry.
2. Energy Drinks Market - Newcomers can challenge the dominance of established market leaders and disrupt the energy drinks market through introducing novel products and services.
3. Lifestyle Products Industry - Innovative lifestyle products and services that cater to underserved consumers, increase brand patronage and generate significant revenue opportunities exist in the lifestyle products industry.
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