The 'Business Marketers' Guide to Instagram' is a Must-Read
Shiori Mine — July 21, 2012 — Marketing
References: blog.marketo & visual.ly
For companies looking to gain an edge over its competitors, consider checking out the tips in the 'Business Marketers' Guide to Instagram' infographic. Despite the acquisition of Instagram by social network Facebook, users continue to share moments with the impressively simple photo sharing app.
Instagram provides brands, particular those with visual products, an engaging outlet for connecting with its consumers. As they say, "a picture is worth a thousands words," and what better way to get people excited than with a sneak peek pic. With its recent expansion onto the Android platform, Instagram has amassed over 50 million users thus far. Through the use of hashtags, curated content and exclusive images, brands can connect with fans and increase its social media presence.
The 'Business Marketers' Guide to Instagram' provides insightful info on why this social network isn't just about pretty pictures.
Instagram provides brands, particular those with visual products, an engaging outlet for connecting with its consumers. As they say, "a picture is worth a thousands words," and what better way to get people excited than with a sneak peek pic. With its recent expansion onto the Android platform, Instagram has amassed over 50 million users thus far. Through the use of hashtags, curated content and exclusive images, brands can connect with fans and increase its social media presence.
The 'Business Marketers' Guide to Instagram' provides insightful info on why this social network isn't just about pretty pictures.
Trend Themes
1. Visual Branding - Leveraging Instagram's visual platform to create engaging and impactful brand content.
2. Social Media Advertising - Utilizing Instagram's large user base and visual nature to reach and connect with consumers through targeted ads.
3. User-generated Content - Encouraging consumers to create and share their own content related to the brand, leveraging Instagram's photo sharing capabilities.
Industry Implications
1. Fashion and Apparel - Using Instagram to showcase new designs, engage with customers, and provide behind-the-scenes glimpses of the brand.
2. Food and Beverage - Sharing visually appealing images of dishes and drinks to entice customers and drive interest in the brand.
3. Travel and Tourism - Utilizing Instagram's visual appeal to showcase destinations, experiences, and hotel properties, inspiring travelers to book.
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