'The Crossover' is Business Casual Footwear with a Sneaker-Style Sole
Laura McQuarrie — October 31, 2019 — Fashion
References: wolfandshepherd & prnewswire
Business casual footwear for men typically either looks like a pair of dress shoes or a smart pair of sneakers but The Crossover from Wolf & Shepherd blurs the line with athletic-inspired features. The shoes were created in collaboration with NBA MVP Steve Nash and represent the company's first foray into footwear for business casual settings.
Notably, The Crossover is 25% more inexpensive than the rest of Wolf & Shepherd's collection and introduces a cost-effective style. The affordable and casual dress shoes are made with the same full-grain Italian leather and memory foam cushioning that the company is known for, yet the hybrid footwear design sets itself apart with a sneaker-like EVA sole that's enhanced for comfort, versatility and style.
Notably, The Crossover is 25% more inexpensive than the rest of Wolf & Shepherd's collection and introduces a cost-effective style. The affordable and casual dress shoes are made with the same full-grain Italian leather and memory foam cushioning that the company is known for, yet the hybrid footwear design sets itself apart with a sneaker-like EVA sole that's enhanced for comfort, versatility and style.
Trend Themes
1. Athletic-inspired Business Casual Footwear - The blurring of the line between dress shoes and smart sneakers through the use of athletic-inspired features creates an opportunity for disruptive innovation in the footwear industry.
2. Cost-effective Hybrid Footwear Design - The use of a sneaker-like EVA sole with full-grain Italian leather and memory foam cushioning creates an opportunity for disruptive innovation in the affordable and casual dress shoe market.
3. Collaborative Design Partnerships - Partnering with athletes like NBA MVP Steve Nash to create new and unique shoe designs creates an opportunity for disruptive innovation in the fashion industry.
Industry Implications
1. Footwear - The use of athletic-inspired features in business casual footwear and hybrid footwear design creates an opportunity for disruptive innovation in the footwear industry.
2. Fashion - Collaborating with athletes like NBA MVP Steve Nash to design unique fashion pieces creates an opportunity for disruptive innovation in the fashion industry.
3. Retail - The introduction of cost-effective, high-quality, and versatile dress shoes creates an opportunity for disruptive innovation in the retail industry.
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