These Burjuman Shopping Mall Promotions are Fabulous and Whimsical
Josh Triantafilou — May 8, 2012 — Pop Culture
References: mohanadrbonmade & behance.net
Dubai-based Art Director and Associate Creative Director Mohanad Shuraideh recently posted three Burjuman Shopping Mall promotions that are sure to capture attention with their pop art-reminiscent, 50s-inspired aesthetic. Still, the promotions are not only intended for Warhol fans and the housewives of yesteryear; they are meant to appeal to a certain type of shopper.
The Burjuman describes itself as a "better class of shopping" on its website. With such a proclamation of superiority and distinction, it's essential for it to advertise in a distinguished, of high-quality way. Luckily, Shuraideh was available to apply his keen eye and savvy artistic sense to Burjuman's promotional needs.
The ads step outside the usual bounds of retro-inspired advertising as they incorporate whimsical elements like circus canons and catapults. In this way, Shuraideh sets the ads apart from most 50s-themed looks.
The Burjuman describes itself as a "better class of shopping" on its website. With such a proclamation of superiority and distinction, it's essential for it to advertise in a distinguished, of high-quality way. Luckily, Shuraideh was available to apply his keen eye and savvy artistic sense to Burjuman's promotional needs.
The ads step outside the usual bounds of retro-inspired advertising as they incorporate whimsical elements like circus canons and catapults. In this way, Shuraideh sets the ads apart from most 50s-themed looks.
Trend Themes
1. 50s-inspired Advertising - Opportunity for marketers to leverage pop-art and whimsy in their promotional campaigns.
2. Retro-futurism Design - A growing trend of incorporating vintage elements and futuristic concepts in branding and advertising.
3. Artistic Promotion - Increasing focus on the use of creative aesthetics and art direction in advertising campaigns.
Industry Implications
1. Retail - Retailers can use 50s-inspired advertising campaigns to promote high-end products and services.
2. Advertising and Marketing - Ad agencies can offer artistic promotion services to enhance brand image and differentiate clients from competitors.
3. Design - Designers can incorporate retro and futuristic elements to create visually striking promotional materials.
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