McDonald’s Japan is Giving Away Free Meals to People with Certain Names
David Ingram — October 20, 2015 — Marketing
References: mcd-holdings.co.jp & en.rocketnews24
To advertise a new line of affordable hamburgers, McDonald’s Japan unveiled a special burger promotion for people with certain specific names.
A new line of 'Otegoro Mac,' or "affordable McDonald's, is set to be released this October. As part of the burger promotion, each sandwich has been given a special nick name that ties into its ingredients. The special release includes an egg cheeseburger, barbecue pork burger and a ham lettuce burger nicknamed the 'Eguchi,' 'Babepo' and the 'Hamutasu.'
On October 25th from 2 p.m. until 5 p.m. McDonald’s Japan will actually give away free burgers. The special catch however is you will have to share the same name as one of the new burgers being served. Naturally, this will weed out most if not all of the Japanese population, but perhaps for a lucky few, they'll be able to dine free of charge thanks to this unusual giveaway.
A new line of 'Otegoro Mac,' or "affordable McDonald's, is set to be released this October. As part of the burger promotion, each sandwich has been given a special nick name that ties into its ingredients. The special release includes an egg cheeseburger, barbecue pork burger and a ham lettuce burger nicknamed the 'Eguchi,' 'Babepo' and the 'Hamutasu.'
On October 25th from 2 p.m. until 5 p.m. McDonald’s Japan will actually give away free burgers. The special catch however is you will have to share the same name as one of the new burgers being served. Naturally, this will weed out most if not all of the Japanese population, but perhaps for a lucky few, they'll be able to dine free of charge thanks to this unusual giveaway.
Trend Themes
1. Personalization Marketing - Using specific names for product promotions can appeal to the customer's personal identity, leading to increased engagement and loyalty.
2. Unconventional Advertising - Offering free products based on specific requirements, such as sharing a name with a product, can create buzz and attract attention to a new product line.
3. Promotion Through Social Media - Announcing promotions and giveaways on social media channels can increase brand awareness and engagement, reaching a wider audience and increasing the chances of going viral.
Industry Implications
1. Fast Food - Fast food chains can create unique promotions using unconventional advertising to create buzz around new product lines and increase customer loyalty.
2. Marketing and Advertising - Marketing and advertising agencies can develop personalized campaigns that appeal to specific customer demographics, resulting in increased brand engagement and loyalty.
3. Social Media - Social media platforms can be used to announce promotions and giveaways, generating buzz and driving traffic to businesses and products.
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