San Francisco's 'Creator' Offers $6 Burgers Made by a Robot
Laura McQuarrie — June 21, 2018 — Unique
References: creator.rest & fastcompany
'Creator' in San Francisco is a new restaurant that's setting a precedent for burger joints of the future. The restaurant will undoubtedly draw in food lovers for its affordably priced $6 burgers, but also the fact that the entire burger is made by a robot, without any human intervention.
The incredible burger-making machine takes care of everything from slicing burger buns to adding meat and adding condiments, all of which happen through an elaborate process that is a spectacle itself. As such, those who place an order are able to see every piece of their burger crafted before their eyes.
Alex Vardakostas, co-founder and CEO of Creator, grew up making burgers and says "I saw so many opportunities where I wanted to do it a bit better, slower, or more personalized, but it’s impossible when you have to manually make that many burgers with rudimentary tools.” As such, Creator sees its robot more like the "ultimate kitchen instrument."
The incredible burger-making machine takes care of everything from slicing burger buns to adding meat and adding condiments, all of which happen through an elaborate process that is a spectacle itself. As such, those who place an order are able to see every piece of their burger crafted before their eyes.
Alex Vardakostas, co-founder and CEO of Creator, grew up making burgers and says "I saw so many opportunities where I wanted to do it a bit better, slower, or more personalized, but it’s impossible when you have to manually make that many burgers with rudimentary tools.” As such, Creator sees its robot more like the "ultimate kitchen instrument."
Trend Themes
1. Robotic Food Preparation - The emergence of restaurants using robots to cook and prepare food opens up opportunities for manufacturers of robotic technology and appliances to innovate and improve upon current designs.
2. Automated Fast Food Chains - The use of robots to prepare affordable fast food has the potential to disrupt the traditional fast food industry and offer more efficient, customized, and consistent experiences for customers.
3. Spectacle Dining - The use of robots to prepare and present food in a theatrical manner creates a unique and Instagram-worthy dining experience, leading to opportunities for restaurant owners to enhance the overall dining experience.
Industry Implications
1. Restaurant Industry - The use of robots in the restaurant industry presents a new avenue for restaurants to prepare and serve food, increasing efficiency, customization, and offering a unique experience for customers.
2. Food Processing Industry - As robotic food preparation becomes more commonplace in restaurants, manufacturers of food processing and packaging equipment may see a rise in demand for their products.
3. Robotics Industry - As more companies adopt robotic food preparation, the robotics industry has the opportunity to create innovative, more advanced machines designed specifically for the food industry.
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