Jack in the Box is Reinventing the Hamburger with Its New Burger Dippers
Katherine Pendrill — February 18, 2019 — Lifestyle
References: chewboom
If you prefer your burgers bun-less, you might want to sample Jack in the Box's new Burger Dippers. With all the juicy flavor of a hamburger patty and the conveniently dippable shape of a French fry, this new menu item is the ultimate fast food hybrid.
Dubbed "The burger you eat like a fry," Jack in the Box's new Burger Dippers consist of seasoned, burger-like patties molded into dippable French fry shapes. The patties are then battered in a hamburger bun-like breading—complete with sesame seeds—and deep-fried until crispy and golden brown. Of course, the Burger Dippers are meant to be dunked, so adding a side of ketchup is a must.
Currently being tested at select Jack in the Box locations in Northern California, the Burger Dippers can be enjoyed on their own or as part of Jack's Munchie Meal.
Image Credit: Jack in the Box.
Dubbed "The burger you eat like a fry," Jack in the Box's new Burger Dippers consist of seasoned, burger-like patties molded into dippable French fry shapes. The patties are then battered in a hamburger bun-like breading—complete with sesame seeds—and deep-fried until crispy and golden brown. Of course, the Burger Dippers are meant to be dunked, so adding a side of ketchup is a must.
Currently being tested at select Jack in the Box locations in Northern California, the Burger Dippers can be enjoyed on their own or as part of Jack's Munchie Meal.
Image Credit: Jack in the Box.
Trend Themes
1. Hybrid Fast Food - The trend of creating hybrid fast food dishes, like Jack in the Box's Burger Dippers, presents an opportunity for companies to offer unique menu items that appeal to adventurous eaters and generate buzz on social media.
2. Burger Innovation - Jack in the Box's Burger Dippers represent a potential opportunity for burger chains to innovate and differentiate themselves by offering new and creative takes on the classic hamburger.
3. Convenient Snacks - The dippable shape of Jack in the Box's Burger Dippers presents an opportunity for food companies to develop convenient and portable snack options that can be enjoyed on the go.
Industry Implications
1. Fast Food - Fast food chains like Jack in the Box have the opportunity to create buzz and appeal to adventurous eaters by offering unique, hybrid menu items like Burger Dippers.
2. Burger Chains - Burger chains can differentiate themselves and generate interest by innovating and creating new and creative takes on the classic hamburger, like Jack in the Box's Burger Dippers.
3. Convenience Stores - Convenience stores and snack companies can develop similar convenient and portable snacks, like dippable burger-shaped items, to offer consumers a unique and convenient snacking experience.
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