The Burberry SS20 Campaign Highlights the Future and the Past
The new Burberry SS20 collection was showcased in a campaign captured by Dutch photography duo Inez and Vinoodh. The campaign is captured against a beige background and features familiar faces throughout the photographs. The main inspiration is to capture the past and the future of the fashion house. This is showcased through timeless looks with modern and eccentric styles as well.
There are outerwear designs alongside evening wear and tailored items for a seamless look. Some of the faces in the campaign include Kendall Jenner, Bella Hadid, Gigi Hadid, and more. Riccardo Tisci comments on the lookbook, "This campaign feels like the beginning and I wanted to celebrate the men and women who represent Burberry – some who have been a long-standing part of my career and others who have started this Burberry journey with me. Together they capture the sophistication and attitude at the heart of the house today.”
Image Credit: Burberry, Inez and Vinoodh
There are outerwear designs alongside evening wear and tailored items for a seamless look. Some of the faces in the campaign include Kendall Jenner, Bella Hadid, Gigi Hadid, and more. Riccardo Tisci comments on the lookbook, "This campaign feels like the beginning and I wanted to celebrate the men and women who represent Burberry – some who have been a long-standing part of my career and others who have started this Burberry journey with me. Together they capture the sophistication and attitude at the heart of the house today.”
Image Credit: Burberry, Inez and Vinoodh
Trend Themes
1. Eccentric Fashion - Opportunity for disruptive innovation: Develop new fashion designs that combine traditional and avant-garde elements for a unique and eccentric style.
2. Timeless Fashion - Opportunity for disruptive innovation: Create fashion pieces that embody both the past and the future, seamlessly blending classic and modern elements.
3. Celebrity Endorsements - Opportunity for disruptive innovation: Explore partnerships with popular personalities to enhance brand recognition and appeal within the fashion industry.
Industry Implications
1. Fashion and Apparel - Opportunity for disruptive innovation: Utilize innovative materials and manufacturing techniques to create unique and standout fashion pieces.
2. Photography and Advertising - Opportunity for disruptive innovation: Experiment with creative campaigns and photography styles to capture the attention of consumers in the fashion industry.
3. Luxury Goods - Opportunity for disruptive innovation: Integrate technology and digital experiences into luxury fashion products to enhance customer engagement and create a unique shopping experience.
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