Bumble Dating Will Be Made Easier with a Subscription Service and More
Riley von Niessen — August 16, 2016 — Lifestyle
References: techcrunch & engadget
Similarly to Tinder, the Bumble dating app will begin to offer its users the option to pay for some of its services in order to enhance their experience and increase their chances of finding the perfect match.
Dubbed 'Beeline,' 'Rematch' and 'Busybee,' the new features will allow users who pay to see those who have already matched them first right away, go back and swipe the other way and keep expired matches for a longer period of time.
With this, Bumble dating becomes more efficient -- giving users the opportunity to let the app do most of the work for them. What's most different about the Bumble dating upgrade from Tinder is its Busybee feature however. Unlike Tinder, matches on the app disappear if not both parties contribute to conversation in the first 24 hours -- making the feature useful to those who have felt let down due to another person's lack of response.
Dubbed 'Beeline,' 'Rematch' and 'Busybee,' the new features will allow users who pay to see those who have already matched them first right away, go back and swipe the other way and keep expired matches for a longer period of time.
With this, Bumble dating becomes more efficient -- giving users the opportunity to let the app do most of the work for them. What's most different about the Bumble dating upgrade from Tinder is its Busybee feature however. Unlike Tinder, matches on the app disappear if not both parties contribute to conversation in the first 24 hours -- making the feature useful to those who have felt let down due to another person's lack of response.
Trend Themes
1. Paid Dating App Enhancements - The introduction of paid features in dating apps like Bumble creates opportunities for innovative monetization strategies.
2. Priority Matching - The 'Beeline' feature in Bumble provides a disruptive opportunity for other dating apps to implement a similar prioritization system based on user preferences and previous matches.
3. Extended Match Lifespan - The 'Rematch' feature in Bumble opens up possibilities for other dating apps to explore ways to extend the lifespan of expired matches, allowing users more time to reconnect.
Industry Implications
1. Online Dating - Paid enhancements in dating apps like Bumble represent a disruptive innovation opportunity within the online dating industry.
2. Mobile App Development - The introduction of paid features in dating apps like Bumble creates a potential disruptive innovation opportunity for mobile app developers to create similar enhancements for other industries.
3. Social Networking - The 'Busybee' feature in Bumble, which encourages active conversation within 24 hours, presents a disruptive innovation opportunity within the social networking industry to increase engagement and retention.
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