'Bullet' by BMW Canada Shows a Car's Strength Through Superb Tests
Kevin Young — June 25, 2012 — Autos
References: facebook & laughingsquid
Car ads are usually comprised of sleek autos racing through a curvy mountainous road or through an urban jungle but Bullet by BMW Canada shows a car's strength through multiple obstacles that's spectacular.
This high-performance car ad provides moments of art that's created with a super slow motion photography effect. Viewers can see a BMW M5 racing through a flat terrain, heading towards three obstacles that involves crashing into a concrete wall, massive water balloons and a giant glass apple.
The photography slows down the effects to reveal a magnificent show. The car whips through a giant red glass apple and the shattered glass falls like snow. These epic performances is a great car art mashup that portrays a vehicle's beauty and durability.
This high-performance car ad provides moments of art that's created with a super slow motion photography effect. Viewers can see a BMW M5 racing through a flat terrain, heading towards three obstacles that involves crashing into a concrete wall, massive water balloons and a giant glass apple.
The photography slows down the effects to reveal a magnificent show. The car whips through a giant red glass apple and the shattered glass falls like snow. These epic performances is a great car art mashup that portrays a vehicle's beauty and durability.
Trend Themes
1. High-performance Car Ads - As car ads are known to be stereotypical, car companies with creative ad campaigns that feature unique concepts and creative storytelling may create a larger brand following.
2. Slow-motion Photography Ads - Ad campaigns that feature slow-motion footage to emphasize the product's features and capabilities may attract more customers.
3. Artfully Crafted Car Ads - Car companies that use creativity and artistry in their ads to showcase a vehicle's beauty and durability may attract a more diverse consumer base.
Industry Implications
1. Automotive Industry - Creative car ad campaigns have the potential to disrupt the automotive industry through innovative marketing and storytelling.
2. Advertising Industry - Incorporating slow-motion photography and artful storytelling into advertisements may challenge traditional advertising methods and create a new standard for ad campaigns.
3. Film Industry - The use of slow-motion photography in car ads provides an opportunity for filmmakers to showcase their creativity and expand their portfolio with corporate clients in the automotive industry.
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