The Buko Cream Cheese 'Morning Hair' Campaign by Ogilvy & Mather
Armida Ascano — October 6, 2010 — Marketing
References: arla & adsoftheworld
The recent print campaign for Buko Cream Cheese follows bad hair throughout the decades. Entitled 'Morning Hair,' the campaign by Ogilvy & Mather's Denmark office follows the concept of Buko Cream Cheese being at the breakfast table for years.
This concept is executed with the tagline "No one has seen more morning hair than Buko. Buko. Part of the breakfast table for the past 76 years," complete with portraiture of hairstyles gone wrong throughout the decades.
This concept is executed with the tagline "No one has seen more morning hair than Buko. Buko. Part of the breakfast table for the past 76 years," complete with portraiture of hairstyles gone wrong throughout the decades.
Trend Themes
1. Print Campaigns - Disruptive innovation opportunities in the print media industry with creative and attention-grabbing campaigns like 'Morning Hair'.
2. Nostalgic Marketing - Opportunities in using nostalgia as a disruptive marketing strategy to evoke emotional connections and engage consumers.
3. Storytelling Advertising - Innovative opportunities in advertising that tell captivating stories to connect with audiences and create memorable brand experiences.
Industry Implications
1. Advertising - Opportunities for disruptive innovation in the advertising industry by utilizing creative and compelling campaigns like 'Morning Hair'.
2. Food and Beverage - Opportunities for disruptive marketing strategies in the food and beverage industry by leveraging nostalgia and emotional connections in brand campaigns.
3. Haircare - Innovative opportunities in the haircare industry by incorporating storytelling and nostalgia in brand advertising to resonate with consumers.
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